SANTA MONICA, Calif.--(BUSINESS WIRE)--TrueCar, Inc. (NASDAQ: TRUE) has appointed automotive market research veteran Art Oleszczuk as vice president of market research, a new mission-critical function for the company.
Oleszczuk comes to TrueCar with 15 years of automotive research, marketing, product development and sales experience, having held senior roles with Cox Automotive, focused on their portfolio of brands, including AutoTrader.com, Kelley Blue Book, Haystak and others. Most recently, Oleszczuk served as the Senior Director of Marketing at Equifax, where he was instrumental in growing the company’s automotive revenue and expanded a portfolio of solutions for auto dealers, lenders and business development partners. He will report to Chief Marketing Officer Neeraj Gunsagar.
“As we advance our research efforts, Art’s wealth of industry knowledge and experience in spearheading customer satisfaction and loyalty analysis will be instrumental,” said Gunsagar.
Over the course of his 15-year career in automotive, Oleszczuk was the driving force behind the formation and launch of innovative research tools designed to deliver timely and actionable insights into auto shopper behavior and trends. These findings fueled new product development and site optimization advancements while also creating thought leadership opportunities with clients and partners. While with Cox, Oleszczuk also successfully created and activated a company-wide dealer satisfaction and measurement program, which contributed to significant growth in customer loyalty.
“I’m excited about the opportunity to boost TrueCar’s research efforts and develop actionable insights that will help steer the company’s new direction,” said Oleszczuk.
Oleszczuk joins TrueCar as the company makes significant investments into deeper research in order to assess ways in which it can be a catalyst for improving the overall automotive retail experience for both dealers and consumers.
TrueCar, Inc. (NASDAQ: TRUE) is a digital automotive marketplace that provides comprehensive pricing transparency about what other people paid for their cars and enables consumers to engage with TrueCar Certified Dealers who are committed to providing a superior purchase experience. TrueCar operates its own branded site and its nationwide network of more than 11,000 Certified Dealers also powers car-buying programs for some of the largest U.S. membership and service organizations, including USAA, AARP, American Express, AAA and Sam's Club. Over one third of all new car buyers engage with the TrueCar network during their purchasing process. TrueCar is headquartered in Santa Monica, California, with offices in San Francisco and Austin, Texas. For more information, go to www.truecar.com. Follow us on Facebook or Twitter.
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