CANTON, Mass.--(BUSINESS WIRE)--Today, Reebok and J.J. Watt announced the release of the JJ I, the ultimate training shoe forged from the partnership between the global fitness leader and the three-time defensive player of the year.
Over a year in the making, the shoe has been built from the ground up for the world’s most explosive athlete. Engineered to withstand and enhance J.J. Watt’s unmatched training regime, the JJ I was also inspired by Watt’s relentless pursuit of perfection and legendary work ethic. J.J. has taken part in every step of the design and development to ensure the JJ I provided him with every advantage he needs to continue pushing his limits.
“I've trained in many different shoes throughout my career, but there was never one that I felt was clearly the best shoe to get the job done.”, said J.J. Watt. “So I decided to build one and with the help of some great designers, I am proud to say that we have created the best training shoe I've ever worn. We spent over a year making sure that this shoe would perform at the highest level on any surface for any activity. Everyone has their own personal vision of greatness, the JJ simply ensures that you have the right tools for the hunt.”
The JJ I provides the athlete who wears it with ultimate heel to toe stability. The raised topline midsole keeps the foot locked in on top of the platform for increased support, while the outsole provides multidirectional traction for strong, dynamic grip during the most intense agility workouts.
In the mid-foot, FlexCage technology, a substructure cage with webbing tie-downs integrated into the upper, provides the lock-down feel without sacrificing agility and responsiveness, ensuring maximum transition of power. A second cage is integrated into the toe for added protection during jumping and pushing exercises.
The JJ I also introduces Reebok Liquid Foam technology for the first time, which allows for rapid reaction to every impact.
The launch of the JJ I is a key chapter of the “Hunt Greatness” campaign. Launched in May, it is built from the idea that, at our core we are all predators, but we no longer hunt to eat, we hunt to become our best selves and for J.J. Watt, this endless pursuit of greatness is what drives him every day.
“We partnered with J.J. because he represents everything we believe here at Reebok; he is the true embodiment of Be More Human. He is constantly pushing his limits and overcoming obstacles to become the best version of himself through training and commitment. The JJ is really the embodiment of that partnership. We’ve built this shoe with J.J. to provide a tool for those to hunt their own greatness” says David Oksman, Head of US Marketing.
The shoe will be available on Reebok.com, Academy stores, and other retailers nationwide on July 15, 2016, for $99.99. Fans can register for updates and information at Reebok.com/JJWatt.
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enables movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok