No-hassle buying, no-hassle selling, no-hassle owning, too.
If a car sold today is smart enough to know when something's wrong with it (onboard computer diagnostics), smart enough to know how far away it is from the nearest gas station or repair shop (GPS), smart enough to know it might need a tow (OnStar) and smart enough to access the Internet (Wifi), how much longer will it be before it can put all that information together to find time in its owner's calendar and book its own repair shop appointment? Or order its own needed replacement parts? Or track the tipping point at which maintenance costs outweigh its value? Or monitor its trade-in demand?
In growing numbers, consumers are changing their automotive buy behaviors: They're willing to buy and sell online without ever meeting their counterparts in the transaction. Leave the details, and the detailing, to third parties. Money-back guarantees, no less. Some companies in that category: Carvana, Vroom, Beepi and Shift. (Report covers them in detail.)
Consumers everywhere seem to want pain-free buying and selling experiences. That's evident by the measures automotive portals are taking to provide. In Sweden, sellers leave the traction to auto auction house KVD; they drop their car off for cleanup and inspection, set the lowest acceptable price, and leave the rest to KVD. KVD's inspections and are so well-regarded, buyers seldom check the car personally. In Germany, Carzada and Karosso have similar no-hassle selling models. In Spain, Vento.tv provides video-chat services between buyers and sellers to build trust and minimize risk.
Take an in-depth look at these automotive advertising trends and many others in the latest CIR Annual Report dedicated to global automotive advertising.
The 2016 Automotive Advertising Annual is a must-read. And as always, it comes with a money-back guarantee.
Key Topics Covered:
- Four companies that hope to disrupt the used car buying process by moving it entirely online.
- Kelly Blue Book launches a new program to offer targeted incentives based on Big Data.
- A new Cars.com feature lets car owners sell their used vehicles without a trade-in.
- TrueCar's new CEO Chip Perry faces a big challenge in reviving the struggling site.
- Automotive verticals using social content capture a larger audience than traditional sites.
- A new vertical search engine is hoping to disrupt the U.K.'s auto buying market.
- Private owners turn to Swedish online auction house KVD.
- Car buyers, sellers chat on Vento.TV.
- Australia's CarSales expands, eyes China.
- LatAm Autos has big plans for Latin America.
- EBay shutters Garage site.
- Mobilotoservis mechanics make house calls.
- Service-focused sites start in Germany.
- Dutch portals add repair service.
- Online classifieds catch on in Pakistan.
- Motors.co.uk vows to shake up industry.
- Brazil's WebMotors thrives in tough times.
- L'Argus rescues AutoReflex.
- Trovocamion keeps on trucking.
- Spanish sites see heavy-equipment sales rise.
- Country snapshots.
- Other stories from Classified Intelligence Report.
Companies Mentioned - Partial List
- Aslanoba Investment
- Audi Motor Gómez
- Axel Springer
- Bloomberg News
- Carsales.com Ltd
For more information visit http://www.researchandmarkets.com/research/4qnphx/2016_automotive