NEW YORK--(BUSINESS WIRE)--Chris Muellenbach, PulsePoint’s director of product, will host an informative and enriching Digiday webinar interviewing Paul Bannister, EVP of Café Media, in addition to a live Q&A with Matt Wheatland, U.S. director of programmatic at DailyMail.com.
Throughout this webinar, Chris will discuss how the shift from print to digital has limited publishers’ control — ceding it to buy-side players and platforms that slash audience income to pennies. Necessity inspires innovation and publishers are fighting back.
Join PulsePoint for an hour of old-school, underground radio as Chris talks to Bannister and learn how publishers and buyers can achieve greater results working together.
The webinar will explore, among other topics:
- Emerging tech, such as header bidding and PMPs, that level the playing field
- How publishers can better package inventory to command the bid
- How publishers are training sales teams and partners to generate higher CPMs and higher-quality impressions
A Q&A with Wheatland will follow the conversation.
A recording will be available for those who register but are unable to attend the live event.
Chris Muellenbach, director of product at PulsePoint
Paul Bannister, EVP at Cafe Media
Matt Wheatland, U.S. director of programmatic at DailyMail.com
When: Thursday, June 23, 2016; 1:00 p.m. ET
Where: Register online via the Digiday website here: http://digiday.com/publisher-underground-presented-pulsepoint/?utm_source=digidayemail-agency&utm_medium=email&utm_campaign=dcsdis&utm_term=button-purple&utm_content=pulsepoint-webinar
PulsePoint, a global programmatic advertising platform, fuses the science of programmatic targeting, distribution and optimization with the art of brand engagement. The PulsePoint platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures (formerly DFJ Gotham), New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices in San Francisco, California, and London, U.K.