LOS ANGELES--(BUSINESS WIRE)--The Branded Entertainment Network (BEN), the world’s leading marketplace for branded integration, celebrity content, and rights and music clearances, today announced it has named Chris Karl as Senior Vice President, Global Client Services. Based in New York City, Mr. Karl is responsible for client strategy and market development in BEN’s rapidly growing North American market. Mr. Karl joined the company in June 2016 and reports directly to Gary Shenk, Chief Executive Officer of BEN, a company privately owned by Bill Gates.
“Chris brings extraordinary market development capabilities to BEN and we are pleased to have him join the team,” said Mr. Shenk. “Chris is a veteran digital media executive with deep client experience that will add significant value to BEN. With BEN we saw a unique opportunity to build a technology platform that intelligently aggregates and matches a global brand’s target audience with the world’s premium content distributed through leading channels like Netflix, Amazon, Crackle, Hulu, HBO, Showtime and YouTube. In a rapidly evolving market landscape, having Chris on the BEN team will accelerate our efforts to make branded integrations a strategic part of global brands’ advertising mix.”
Mr. Karl joins BEN with more than 20 years of experience in digital media, sales, business development and product. He most recently served as Chief Strategy Officer and Head of Market Development for Sonobi, a provider of the industry’s leading premium programmatic marketplace where he was tasked with bringing Sonobi’s marketing automation software suite to premium publishers, demand side platforms and media agencies. Prior to Sonobi, he was a Senior Vice President of Enterprise Sales for MediaMath, a leading DSP/DMP media platform where he was responsible for leading a team of Enterprise level sales associates and ad tech consultants to implement a SAAS solution for integrated media planning and buying across all standard digital media channels (Display, Social, Mobile and Video).
In addition, Mr. Karl has served as a General Manager of business development roles where he had led sales teams at Yahoo!, MTV Networks, and Alloy Media. He has developed marketing solutions and custom products across all media channels including: print, broadcast, indoor/outdoor, digital and mobile, while working with the world’s largest marketers including Procter & Gamble, Unilever, Kraft, Pepsi, IBM, Ford, GM and Verizon. He is a long time IAB Member and voice of innovation within the digital community, frequently seen and heard on Advertising Week, Digiday, and OMMA trade panels and content sessions.
Ms. Karl holds a B.S. degree in Business Administration and Marketing from The University of New Hampshire.
About The Branded Entertainment Network (BEN):
The Branded Entertainment Network empowers agencies, brands, publishers, and other media producers to capture the attention of audiences worldwide by integrating premium and timely entertainment content into their communications. From the world’s leading product integration platform (BEN), to the largest daily feed of celebrity content (Splash), to the global leading agency for rights and music clearances (Greenlight), Branded Entertainment Network helps elevate projects, amplify brands, and captivate audiences.