HUDSON, Wis.--(BUSINESS WIRE)--Forbes Magazine quoted Tony Misura, chairman of the National Association of Executive Recruiters and founder of Misura Group, in Monday morning’s article, “Executive Search Firm Marketing.”
Misura provided insight into how recruiting firms approach marketing and defined how their performance is truly measured by their clients. His knowledge sets the tone for the article and, along with other sources from the industry, helps to inform readers on how executive recruiters use marketing to differentiate themselves from other firms.
For Misura Group, differentiating themselves comes from focusing on the “why.”
“Great marketing centers on the ‘why’,” Misura said. “For Misura Group, the ‘why’ is defined by the professionals’ lives we enhance and the families’ lifestyles we impact. Helping people follow their dream career path is our goal.”
This is Misura’s second time being interviewed for Forbes.
Forbes published the article, written by contributor Paul Talbot, online on the morning of June 20, 2016. The article can be found at http://www.forbes.com/sites/paultalbot/2016/06/20/executive-search-firm-marketing/#6f7c821c6d59.