Global M-Commerce and M-Payment market dynamics, opportunities and challenges, extensive forecasts on users and revenues in banking, payment, and insurance sector both globally and regionally with cases and future roadmaps of exemplary telcos in the segment.
MNOs have an obvious opportunity in mobile payments due to network ownership and existing relationship with a huge chunk of target segment. Consequently, many operators are formulating strategies to leverage this advantage and to expand their portfolio in banking and payments. In November, 2010, AT&T, T-Mobile and Verizon formed a joint venture to create a mobile payment company called Isis, which was later rebranded as Softcard. In 2015, Google acquired the Softcard's intellectual property to integrate it into its competing Google Wallet service. Several such initiatives are taking place around the world. However, the successful launches will have to create a win-win situation for incumbents, telcos, banks, merchants, and disruptive small players.
Key Questions Answered:
- How operators can explore the m-commerce market to generate incremental revenues?
- What are the various revenue-generating segments within M-Commerce which mobile operators should seriously consider pursuing?
- What are the strategic options to monetise the various M-Commerce services?
- How lean tactics can be used to derive maximum revenue from M-Commerce services in the shortest possible time?
- How M-Commerce can be used as a tool to boost customer loyalty and brand recognition?
- The number of m-payment users is expected to reach around 921 million worldwide by the end of 2020 from 439 million in 2015.
- The worldwide m-payment revenue is projected to grow at a CAGR of 19% during 2015 - 2020.
- Safaricom's M-Pesa accounted for more than 18% of the total revenue generated in FY 2014 that was almost double that of its messaging revenue.
- NFC mobile payments are projected to reach US$100 billion in 2016. The technology will witness sharper uptake 2016 onwards and will cross US$300 billion mark in 2018.
- More than 2.4 billion users will be using mobile banking services by the end of 2020 compared to around 1 billion in 2015.
Key Topics Covered:
Chapter 1: Executive Summary
Chapter 2: M-Commerce Market Segmentation with Case Studies on Exemplary Players
Chapter 3: Monetising M-Commerce Opportunity
Chapter 4: Banking, Payments, and Insurance Market Forecasts 2016-2020
- Airtel Nigeria
- Bharti Airtel
- Credit Suisse
- FBN Insurance
- Giesecke & Devrient
- Idea Cellular
- Telefonica UK (O2)
- Virgin Mobile
For more information visit http://www.researchandmarkets.com/research/ckzrjw/the_mcommerce_and