CHICAGO--(BUSINESS WIRE)--Shapiro+Raj, a top-10 independent research and insights firm in North America, today announced that Dr. Lauren Tucker has joined the firm as Senior Vice President of Strategy, Research and Analytics.
In her role, Dr. Tucker will focus on leading the strategy, research and analytics teams to deliver powerful insights and inspired ideas. She will help optimize the current portfolio of research products and analytic approaches, as well as the development of new tools and approaches to keep Shapiro+Raj at the forefront of innovative ways to deliver business-building insights. She will also collaborate with other company leaders in further developing a strategic consulting arm of the firm.
“We are thrilled to welcome Lauren aboard during this exciting period of our growth,” said Zain Raj, President and CEO of Shapiro+Raj. “Her strategic planning experience and deep, innovative approach to data-driven marketing intelligence will make an immediate impact on clients’ businesses.”
Dr. Tucker joins Shapiro+Raj after having started her company, Cooler Heads Intelligence, a marketing intelligence consultancy focused on using advanced analytics to understand marketing’s revenue impact. Prior to founding Cooler Heads Intelligence, Tucker was Senior Vice President at The Martin Agency, where she developed award-winning marketing strategies and campaigns for brands like Penske, Experian and BFGoodrich Tires.
“I’m thrilled to be joining a forward-thinking, innovative and accomplished firm like Shapiro+Raj,” said Dr. Tucker. “I look forward to the opportunity to grow both the consulting and research and innovation practices while supporting the team here in Chicago and across our global offices.”
Dr. Tucker received her Ph.D. in Mass Communication from The University of Wisconsin-Madison and speaks and writes extensively on diversity, especially in data, technology and marketing. Additionally, she sits on the board of the Boys and Girls Clubs of Metro Richmond where she sponsors a robotics team.
For more information on Shapiro+Raj visit www.shapiroraj.com.
Shapiro+Raj is a strategy and research company for the Insight Economy™, connecting Shapiro’s 60-year leadership in research, insights and analytics with new world brand strategy, innovation and ideation capabilities. Shapiro+Raj delivers deep, enduring insights and inspired ideas to help its Fortune 500 clients improve the value of their brands while driving profitable growth of their business. Headquartered in Chicago, the independent firm also has an office in New York and Pune, India.