FORT WORTH, Texas--(BUSINESS WIRE)--GENERAL MOTORS FINANCIAL COMPANY, INC. recently kicked off its annual elite sales series, which gives auto dealers exclusive access to hundreds of the best pre-owned GM vehicles at a series of one-day sales across the U.S., and for the first year ever, Canada. Known for its creative marketing campaign each year, this year’s series theme, 2016 Summer Lanes, is a nod to the upcoming summer Olympics in Rio de Janeiro and includes unique promotional features, including a 60-second video advertisement, social media campaign and exciting prize packages and a Buick Enclave giveaway.
“GM Financial’s elite sale events have earned a reputation among auto dealers as excellent opportunities to select from superior pre-owned GM inventory,” said Dan Heinrich, Senior Vice President, Remarketing Solutions at GM Financial. “With two U.S. sales and our first-ever Canadian sale successfully completed, we look forward to carrying the marketing buzz and positive sales momentum we’ve created through the remainder of the sales.”
GM Financial kicked off 2016 Summer Lanes in the U.S. at ADESA Dallas on April 28, selling more than 200 units. Many dealers reported visiting ADESA Dallas on April 28 exclusively to attend the Company’s first elite sale of the year.
GM Financial also held its inaugural Canadian elite sale at Manheim Montreal on May 10. Nearly all of the 250 vehicles offered were purchased, and dealer attendance was at an all-time high for the location.
“Canadian buyers have never seen anything like an elite sale before, so we expected the response to be huge,” said John Paonessa, Vice President, Canadian Remarketing. “Elite sales offer us a unique way to showcase a large volume of GM product at one location. Dealers recognize that there’s something special about these sales, and we anticipate they will continue to respond favorably.”
The remaining 2016 Summer Lanes sales in the U.S. and Canada include:
ADESA Halifax, Canada – July 12
Columbus Fair Auto Auction – July 20
ADESA Minneapolis – Aug. 23
Manheim Statesville – Sept. 20
About GM Financial
General Motors Financial Company, Inc. is the wholly-owned captive finance subsidiary of General Motors Company and is headquartered in Fort Worth, Texas. For more information, visit www.gmfinancial.com.