LONDON--(BUSINESS WIRE)--Bluecore, a customer experience platform empowering marketers to take immediate action on behavioral and product data, today announced that the company has expanded operations into the United Kingdom and Europe. The new London office, located on Paul Street, will enable Bluecore’s data analysts and account teams to work more closely with European marketers who want to build smarter audiences and deploy faster, more effective email and advertising campaigns.
This expansion comes just a few months after the company announced a $21 million Series B investment round, expanded its New York headquarters, grew its workforce to more than 90 full-time employees and closed in on nearly 200 retail partners in the United States. Bluecore currently works with many multi-national brands, including iconic fashion retailer Bonmarché, which currently operates out of more than 300 stores across the UK.
“We all know the opportunity that exists in data-centric marketing, but analysing and acting on that data in real-time is a struggle for all marketers, globally. The audiences and experiences we’re able to build for our partners across multiple advertising channels including email, Facebook, and Google helps to break down siloes and introduces more relevant messages to shoppers,” said Fayez Mohamood, co-founder and CEO of Bluecore. “We’re looking forward to extending our platform into new territories and delivering more contextual, personal communications to shoppers across the UK and Europe.”
“Through Bluecore’s customer experience platform, we can build really insightful audiences and layer product catalogue data into our campaigns to deliver highly personalised and meaningful emails to our shoppers,” said Rachael Stocks, digital and retail marketing manager at Bonmarché. “As a marketer, it’s exciting to integrate the Bluecore platform into our existing marketing stack without disrupting current campaigns or burdening our IT department.”
Bluecore recently announced its Predictive Audiences segment building tool, and Bluecore Ads, which allows marketers to incorporate those audiences and Bluecore’s unique access to product catalogues in Facebook, Google and display advertising campaigns.
Mohamood will be speaking at the upcoming eTail Europe at Queen Elizabeth II Conference Centre in London from June 21 to 23. During the presentation, Jon Sainsbury, CRO of Blue Nile, will discuss how triggered emails have transformed the company’s ability to creating more meaningful customer experiences. In addition, Bluecore will offer demonstrations at booth A18 to showcase how easy it can be for marketers to generate unique triggers, ads and audiences.
For more information about Bluecore, visit www.bluecore.com.
At Bluecore we are empowering marketers to take meaningful, immediate action on behavioral and product data with speed and simplicity. Bluecore’s customer experience platform is designed to simplify the process of ingesting and analyzing terabytes of behavioral data to create precise audiences and experiences across channels. Backed by FirstMark Capital and Georgian Partners, Bluecore is one of New York City’s fastest growing SaaS start-ups and works with more than 180 customers representing more than 250 high-end apparel, electronics, automotive and other consumer brands. For more information visit www.bluecore.com.
Bonmarché’s (BON:LN) mission is to make mature women feel fabulous about themselves in stylish quality clothing at affordable prices. It is one of the UK's largest women's value retailers with its own store portfolio, website and mail order catalogues. Established in 1982, the Bonmarché business has more than 30 years of experience in this growing market segment, operating out of over 300 stores across the UK. Bonmarché listed on the AIM market in November 2013 and was admitted on to the London Stock Exchange Main market in October 2015. For more information visit www.bonmarche.co.uk.