SEATTLE--(BUSINESS WIRE)--Jones Soda Co. and the FIAT brand have kicked off its fourth annual “Jonesin’ for a FIAT” contest. The two companies will be giving away a new 2017 Fiat 500X Crossover as part of a social campaign to celebrate the unique connection they share with their fans. Beginning on June 21, 2016, contestants can enter the five month long contest by submitting qualifying photos or “selfies” through Jones Soda Co.’s official website or on social media using the hashtag #JonesinforaFiat500X on Instagram and Twitter. Submissions are judged on the quality and creativity of the photos by a panel of judges from Jones Soda and the FIAT brand.
“Entering our 4th year, we are thrilled to have yet another opportunity to live out our mission statement and embrace the individuality and creativity of our consumers through our relationship with FIAT. It is always exciting to collaborate with a partner that shares a similar colorful and innovative philosophy,” says Andrew Baumann, Director of Marketing for Jones Soda.
"Our long-standing partnership with Jones Soda has created a wonderful opportunity for us to engage consumers across social media channels through our like-minded brands,” said Bob Broderdorf, Director of FIAT Brand North America. “Our fans’ imagination has been matched only by their enthusiasm to celebrate both brands and of course, the opportunity to win a new 2017 Fiat 500X. We look forward to seeing all of the photos through the summer and fall, and announcing the winner before the end of the year.”
About the Fiat 500X
Crafted in Italy at the Melfi assembly plant, the Fiat 500X offers an available advanced all-wheel-drive system, functionality, and a full array of safety, comfort and convenience features. The crossover features two engine options, an available nine-speed transmission, and an all-wheel drive system with a disconnecting rear axle for improved fuel efficiency. Loaded with up to 70 available advanced safety and security features, the Fiat 500X is available in three trim models and a variety of colors to offer the personalization options for which the FIAT vehicles are known.
About the Contest
Jonesin’ for a Fiat 500X, which runs June 21 - Nov 21, 2016, will award one Grand Prize winner in the U.S. or Canada a new 2017 Fiat 500X Crossover, a year’s supply of Jones Soda and have his or her winning photo featured on a production run of Jones Soda in 2017. Submitted photos qualify for the Grand Prize and the chance at weekly prize packs consisting of Jones Soda and FIAT merchandise. In addition to the photo contest, Jones Soda and FIAT are excited to continue other successful aspects of the campaign including:
- FIAT Dealership Sampling program, which provides custom FIAT Brand Jones Soda to Fiat 500X purchasers
- Co-Branded event activations
- Social Media and online initiatives and giveaways
About the FIAT Brand
The FIAT brand stands for discovery through passionate self-expression. That philosophy is embodied by the iconic Fiat 500 or Cinquecento – a small car that lives big. Italian at heart and rooted in a rich heritage, the 500 is sold in more than 100 countries and is synonymous with modern, simple design blending form, function, technology and a pride of ownership that is genuine.
In North America, the Fiat 500 was introduced in March 2011 and was soon followed by the Fiat 500c (Cabrio), the high-performance Fiat 500 Abarth and Abarth Cabrio, the fully electric Fiat 500e, the five-passenger Fiat 500L and the all-wheel-drive 500X crossover. The FIAT brand continues to expand with the introduction of the Fiat 124 Spider, a revival of the iconic roadster that combines Italian style, performance and engaging driving dynamics. The all-new Fiat 124 Spider will arrive at FIAT studios in summer 2016.
About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.® (OTCQB:JSDA) markets and distributes premium beverages under Jones® Soda, Jones Zilch®, Jones Stripped™, and Lemoncocco™ brands and sells through its distribution network in markets primarily across North America. A leader in the premium soda category, Jones is known for its variety of flavors featuring cane sugar as well as its innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones product lines are available through traditional beverage retailers and non-traditional outlets. For more information, please visit www.jonessoda.com or www.myjones.com.