EDMONTON, Alberta--(BUSINESS WIRE)--After fire ravaged parts of Fort McMurray in northeast Alberta, independent sporting goods store United Cycle and their partner, registered charity, Sport Central, joined together in an effort to collect and distribute sports equipment to those in need.
In response to the initiative to help Fort McMurray and area residents, CCM has pledged to provide over $200,000 dollars’ worth of hockey equipment to ensure that those affected by the fires can continue to play the sport they love. This donation includes a variety of items including skates, helmets and protective equipment. Additionally, CCM and its independent retail partners will work together to offer a 40-percent discount on all CCM products for residents of Fort McMurray.
The palletes of equipment will be sorted by United Cycle in Edmonton, with the final donation being made to Sport Central for distribution. Working collaboratively with Fort McMurray and area stakeholders, Sport Central will use the donation in the development of a new and sustainable equipment depot providing Fort McMurray and area residents with long-term access to sports gear.
“When people have been affected by life-altering devastation, it is important to do what we can as a community to help them return to normalcy,” said Sean Williams, Vice President Global Marketing and NA Sales, CCM Hockey. “When we heard that Sport Central was looking for sport equipment donations, we felt it was our duty to help.”
Sport Central, a registered charity, was formed in 1991. Their primary objective is to gather, recycle and redistribute equipment to kids who cannot afford to play.
About Reebok-CCM Hockey
Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in Montreal. With operations in Canada, the United States and Europe, the Company is the world's largest designer, manufacturer and marketer of hockey equipment and related apparel under two of the most recognized hockey brand names: Reebok Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey players than any other company, including superstars like Sidney Crosby and John Tavares. Reebok-CCM Hockey is also the official outfitter of the National Hockey League, the American Hockey League, the Canadian Hockey League, and several NCAA and national teams. For more info, visit: www.reebokhockey.com and www.ccmhockey.com.
About Sport Central:
Sport Central is dedicated to making sporting equipment available to assist needy kids in sport across Edmonton, central and northern Alberta. For more information, visit: www.sportcentral.org
About United Cycle:
United Cycle is a fourth-generation family business, locally-owned and operated in Edmonton’s Old Strathcona neighborhood since 1928. United Cycle carries specialty sporting goods for over 30 sports. United Cycle also offers full service and repair of sports equipment of all kinds. For more information, visit:www.unitedcycle.com