SAN FRANCISCO--(BUSINESS WIRE)--Apteligent, the leader in user-centered mobile app metrics today announces its integration with Localytics’ mobile engagement platform. For the first time, product managers and marketers can better retain customers using the analysis provided by both the Apteligent and Localytics product sets.
Combining Apteligent’s performance data with usage data from Localytics, customers can now get an even more robust picture of a user’s experience, providing insight into app usage events, customer drop-off and performance issues.
“Since every crash, by definition, causes a drop in the funnel at that point, users immediately know which percentage of customers were lost to that event,” said Greg Toto, SVP of Engineering and Products for Apteligent. “Furthermore, you can prioritize the crash for a fix, which is why this integration is so crucial for Apteligent’s customers. Now the marketing team has context into how users interact with an app, while app development and product managers earn even more insight. We’re very enthusiastic about how our partnership with Localytics will raise the game for many app developers.”
The new partnership allows users to:
- Create segments of users that have a poor app experience
- Drive campaigns to target customers at risk of churning
- Evaluate how performance is impacting business metrics like app usage, retention, and funnel conversion rates
- Track funnels to evaluate drop-offs as a result of an app event, like a crash
- Review a full picture of the user experience and how it affects the app’s KPIs
“Retaining users is among the most critical challenges for apps, and understanding all of the things driving user behavior is necessary if you hope to change it,” said Lou Orfanos, vice president of product at Localytics. “This is why we are excited about our integration with Apteligent, as it provides critical context about how and why app performance is impacting users, and ultimately key business metrics such as retention.”
For more information on the integration, visit https://www.apteligent.com/2016/06/localytics-apteligent-together-deliver-5-star-app-user-experience/.
Apteligent provides tools that empower mobile developers and product managers to troubleshoot, prioritize, and resolve issues that damage their users’ app experience. Developers get detailed, real-time information to find and resolve crashes, freezes, and issues in key user flows. Product managers and KPI owners get global mobile industry and competitive insight to better plan and focus their mobile initiatives, as well as real-time visibility to app metrics that enable rapid issue detection, prioritization, and release-over-release app improvement. Apteligent is trusted by three of the top five credit card issuers, three of the top five media companies, three of the top five retailers, and two of the top three hotel chains with the success of their strategic mobile app initiatives. Learn more at www.apteligent.com.