LONDON--(BUSINESS WIRE)--Technavio has announced the top five leading vendors in their recent global NOR flash market report. This research report also lists eight other prominent vendors that are expected to impact the market during the forecast period.
Competitive vendor landscape
Technavio researchers emphasize the semiconductor memory market, which has evolved considerably to meet the demand for high performance and storage requirements. The NOR flash market will face a few challenging years as all NOR flash vendors vie for a piece of the gradually shrinking market. Around 20 manufacturers compete in this fragmented, disintegrating market where continued growth and coexistence appear unsustainable. This has given rise to aggressive competition in the supply chain, further damaging the prospect of market growth. Moreover, cannibalization is occurring within the market with the two types of NOR flash warring and SPI NOR flash taking market share away from parallel NOR flash.
“In order to sustain in the market, pure-play NOR flash manufacturers such as Macronix International, Winbond Electronics, and Spansion are launching low-density NAND offerings and are undergoing competitive realignment to gain traction toward the end of the forecast period,” says Navin Rajendra, an industry expert for research on embedded systems.
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Top five global NOR flash market vendors
Cypress Semiconductor completed a merger with Spansion Technologies in an all-stock, tax-free transaction valued at approximately USD 5 billion in March 2015. This merger made Cypress, a global leader in MCUs and specialized memories for embedded systems, the leading vendor in static random-access memory (SRAM) and NOR flash and placed it among the top three suppliers to the automotive sector. The company is looking to integrate vertically around industrial applications to make products specific to sector requirements.
Micron Technology is the largest memory chip manufacturer in the US. The company acquired Numonyx, a Geneva-based supplier of NOR flash, to become one of the leading suppliers of NOR flash. It accounted for more than 20% of the market in 2015. Macronix, Spansion, and Winbond are the company's closest competitors. Its product portfolio includes:
- DRAM modules
- NAND flash
- Managed NAND
- NOR flash
- Solid-state storage
- Multi-chip packages
- Hybrid memory cube
Macronix International is a leading provider of innovative non-volatile memory semiconductor solutions and a major manufacturer of read only memory (ROM) products and a wide range of advanced NOR flash memories. The company serves several end-user segments such as consumer, communication, computing, and automotive. The company has established several successful partnerships that have contributed to its growth. It adheres to high standards of corporate governance, enhances the rights of shareholders, and advocates the importance of social responsibility. Macronix was the first semiconductor manufacturer to be certified with Social Accountability International Standard in Hsinchu Science Park.
Winbond is a leading IC memory company in Taiwan that manufactures serial flash memories. This leading vendor in the global serial flash market has developed 58-nm and 46-nm flash memory manufacturing capabilities. It mainly caters to the consumer electronics and communication segments, while establishing itself in the automotive and industrial segments. Its flash memory product portfolio includes parallel NOR flash, serial NOR flash, and SLC NAND flash.
The company was established in 2005 and is headquartered in Beijing, China. It is one of the pioneers in SPI NOR flash and is expected to become a leading vendor by 2020. Currently, its products under the SPI NOR flash segment include GD25Q and GD25LQ.
The company has been successful in technological innovation and became a widely recognized brand name within two years of its inception. It gained popularity in the industry only after the launch of static random access memory (SRAM). It believes in carrying out thorough R&D before launching a product and, hence, 55% of its workforce is in the R&D segment. It operates on a manufacturing model where it maintains strong relations with foundry partners as well as assembly and test houses. This model is called a close foundry model and requires much less investment than a top foundry or an IDM. Using this manufacturing model, the company plans to double its revenue on a yearly basis.
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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