LONDON--(BUSINESS WIRE)--Technavio’s latest report on the global baby fashion accessories market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
The top three emerging trends driving the global baby fashion accessories market according to Technavio consumer and retail research analysts are:
- Innovative designs and patterns
- Increased media penetration
- Baby geekification
Innovative designs and patterns
While pastel pink and blue colors are common colors in baby fashion accessories, vendors are relaunching these colors but with modern digital prints and patterns like uneven stripes and giraffe and bird prints. Neon bags, gloves, and other accessories, like those launched by 7 A.M. Enfant, a New York-based vendor of baby clothes and accessories, are also gaining popularity.
“Manufacturers are incorporating fashionable patterns and using licensed movie and cartoon content on baby fashion products. Need-based and functional accessories like bibs, socks, mittens, and hairbands are now launched in stylish prints, colors, and designs. A lot of the designs and patterns in baby fashion accessories also imitate adult fashion styles and designs,” says Brijesh Kumar Choubey, a lead analyst at Technavio for baby products research.
Increased media penetration
The growth of baby fashion accessories has seen considerable benefits from increased media penetration through television commercials and social media platforms. Companies are investing heavily in campaigns to promote their brands and products. Gap, for instance, uses separate Facebook pages for different countries to cater to the varying requirements of the customers. The company also makes its catalog available digitally, for desktop and mobile users. Gap has dedicated teams for digital marketing and online promotions, for furthering its social media interactions with customers. Besides its Facebook page, Gap has a presence on Twitter, YouTube, and Flickr.
Parents display their interest in niche popular culture through children's products that are inspired by these franchises. Vendors are launching eyewear, watches, bibs, ties, bows, and other baby accessories designed in the shape of or printed with characters and motifs from franchises like Star Wars and metal music bands. Geekling Designs, for instance, sells Star Trek hair clips, Batman belts, Harry Potter bibs, and Superman leg warmers.
Competitive vendor landscape
The global baby fashion accessories market is highly competitive due to the presence of international vendors and private and small players. Specialty baby retail stores and e-commerce websites compete with other retailers including large department stores and discount retailers.
“With the rising competition, manufacturers are bringing in new styles and patterns in the market to meet the buying trends among consumers. The market is expected to be more competitive during the forecast period with several price wars and mergers and acquisitions,” says Brijesh.
- Gerber Childrenswear
- Ralph Lauren
- The Children's Place
The other prominent vendors listed in the report include Baby Vision, Barneys New York, B Nature, Bonnie Mob, Bossini, Bobdog, Crummy Bunny, Esprit Holdings, Gymboree, LVMH, Mamas and Papas, Mothercare, Nike, Roberto Cavalli, Sckoon, and Walt Disney.
Browse Related Reports:
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- Global Children's Wear Market 2016-2020
- Global Hosiery Market 2016-2020
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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