“Beginning with the initial discovery process, to sitting down in person, we knew they were the right partner for us. Ackmann & Dickenson’s executive leadership experience stood out to us as well,” said Fred Kuhnen, general manager, Advance Acceptance.
Tracking record growth since 2012, the Advance Acceptance team knew that continuing to attract vendor partners across the United States was a critical objective. A modern, redesigned and responsive website was an ideal business decision to assist in achieving this goal.
After an extensive proposal process which included 11 Web firms – Advance Acceptance selected A&D as the vendor to create a new responsive Web property. A&D was tasked with designing, developing and launching the new website, in tandem with a comprehensive digital marketing strategy.
“A&D strongly believes in having partners and not hostages, so Advance Acceptance’s requirements of implementing a responsive, open-source, content management system was right in line with our methodologies,” said Kevin Zinniel, VP of Business Development, Ackmann & Dickenson.
Partnering with award-winning A&D signifies Advance Acceptance’s objective to expand its customer-friendly approach to the equipment finance marketplace. The newly redesigned website offers easy access to essential information that prospects and customers are seeking. The addition of contact forms and online brochures via A&D’s digital marketing team's recommendations provide conversion opportunities for site visitors.
“Since engaging with A&D, I’ve watched them grow as a team and open a second office in Phoenix. With the recent acquisition by Clear Night Group – it’s proof they are doing something right,” said Conrad Magalis, marketing manager, Advance Acceptance.
The Advanced Acceptance website will be updated regularly to keep targeted audiences informed with current business activities, corporate milestones, and industry trends. It will also serve as a platform to expand digital capabilities, such as vendor and customer portals – amongst other Web-based applications.
The case study can be viewed at: http://www.ackmanndickenson.com/portfolio/advance-acceptance/
Visit the Advance Acceptance website: http://www.advanceacceptance.com/
Founded in 1972, as an in-house finance division of Advance Machine Co., Advance Acceptance provides national equipment finance services for leading brands across the United States. Advance Acceptance was acquired by First Western Bank & Trust, of Minot, North Dakota in 2002.