REDWOOD CITY, Calif.--(BUSINESS WIRE)--Shopkick, the leading shopping app that makes in-store shopping more rewarding, personal and enjoyable, announced today that Bill Demas has been named shopkick’s Chief Executive Officer, effective June 6, 2016.
“Shopkick has done an excellent job of creating the leading consumer mobile shopping platform, and it’s this foundation that I hope to build and scale as CEO,” said Bill Demas, CEO, shopkick. “I’m excited for the outstanding growth potential of the company, with its expanding user base, best-in-class technology, and blue chip roster of retail and brand partners.”
The hire comes at a time when shopkick is experiencing tremendous growth in its consumer base, 23 million active users per month (source: Nielsen), nearly triple since its acquisition by SK Planet in October 2014. The company also announced recently new video and purchase reward features, along with new key hires to the leadership team, and integration of a new content discovery platform, further positioning the company for continued growth into 2017 and beyond.
Demas comes to shopkick from ad-tech platform Turn, where as CEO he drove exponential revenue growth and oversaw company expansion to 20 locations across five continents over the course of his six-and-a-half-year tenure. With his extensive experience scaling integrated platforms across multiple media and device formats, Demas will be instrumental in fueling shopkick’s growth across Retail, Brand and Data businesses.
“The Board of Directors searched for over six months to find the right person to lead shopkick through the transition from start-up to household name,” said Mike Lunsford, a member of the board of directors and the former interim CEO. “Bill brings years of experience building high performance teams, developing go-to-market product strategies and growing company valuations from single-to-triple digit ‘millions.’ We couldn’t be more confident in his ability to take shopkick to the next level and position the company for success in the years to come.”
About shopkick, Inc.
shopkick is the leading mobile shopping app that helps users save time, save money and get rewarded across their shopping journey. At home or at stores, shopkick users find the best deals and trending products nearby, all while earning rewards for everyday actions like browsing content, visiting stores, scanning products and making purchases.
Ranked by Nielsen as the most frequently used shopping app in stores, shopkick counts some of the world’s most recognizable brands as partners, including TJX Companies, American Eagle Outfitters, Best Buy, Macy's, Procter & Gamble, Mondelez, Revlon, Unilever, Pepsi, Kraft, and more.
The Redwood City-based company was initially funded by Kleiner Perkins' iFund, Greylock Partners and Reid Hoffman, founder of LinkedIn and investor in Facebook. In October 2014, shopkick was acquired by SK Planet, the South Korea-based mobile and commerce leader, and together they are on a mission to build the top online-to-offline commerce company in the world.