IRI’s Eric Anderson to Discuss Cross-Platform Ad Campaigns at TV of Tomorrow Show




Eric Anderson, Principal, Digital Media Center of Excellence, IRI

Scott Brown, Senior Vice President, Engineering and Strategic Relations, Nielsen

Ted Dhanik, CEO, Engage:BDR

Sean Muller, CEO,

Tracey Scheppach, Executive Vice President, Starcom Mediavest Group

Lung Huang, 84.51°, a Kroger Company (Moderator)



IRI®’s Eric Anderson will present “Engaging the Distracted Viewer (I): Planning, Managing and Measuring Cross-Platform Ad Campaigns” with a panel of experts at the TV of Tomorrow Show. This session brings together experts at conducting cross-platform advertising campaigns and experts at measuring the success of those campaigns, and will explore questions of how to plan, manage and assess the effectiveness of advertising that reaches and engages viewers who are increasingly distracted by and dispersed across multiple screens.

Panelists will discuss the potential pitfalls of cross-platform campaigns, the ways in which creative needs to be tailored for each of the different screens that a campaign is targeting, the latest innovations in measuring cross-platform viewer engagement and the purchasing behavior in which it results, and the areas in which our ability to measure cross-platform campaigns show room for improvement.


From smartphones to tablets and connected TVs, today’s viewers are saturated with various forms of media, providing tremendous opportunity to capitalize on the many avenues to reach customers and win. Cross-platform advertising can help companies spread their message and maximize brand exposure. With new forms of data emerging as the measurement industry responds to cross-platform advertising, companies stand to benefit by creating the most effective cross-platform advertising campaigns.


Tuesday, June 7, 2016
4:40 – 5:35 p.m. PDT


TV of Tomorrow Show 2016
Golden Gate Club in the Presidio
Prince Room
135 Fisher Loop
San Francisco, CA 94129

About IRI

IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events—a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation—is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at


Shelley Hughes, +1 312-474-3675


Shelley Hughes, +1 312-474-3675