CHICAGO--(BUSINESS WIRE)--Movéo, an integrated communications company based in Chicago, has been certified as a Google Partner Agency. This designation indicates that Movéo has in-house Google Adwords Certified Professionals who have demonstrated deep expertise across the entire Adwords search engine marketing platform.
“It’s good for our clients to have a Google Partner on their side, but it’s even better when Movéo can integrate Google’s resources and expertise with our in-house Data & Insights team,” said Brian Davies, Managing Partner at Movéo. “Through this integration we can help our clients better understand how search engine marketing is contributing to their overall marketing programs. That’s powerful.”
To obtain certification, partner agencies must pass rigorous certification exams to demonstrate high proficiency in several areas, including click-through rate optimization, bid management practices, keyword selection, ad format, and performance optimization. Partners must also meet advertising spend thresholds that demonstrate robust search engine marketing activity.
By being a Google Partner, Movéo can leverage a dedicated Google support team committed to offering proactive, data-driven recommendations. Movéo’s Search Engine Marketing team holds frequent meetings with their Google counterparts to discuss best practices, upcoming features, and potential optimizations. Movéo clients also benefit from expedited support to ensure their Google Adwords campaigns are running as efficiently as possible and generating a positive return on investment.
Google Partners stay up to date on the latest Google products by passing certification exams every 12 months. A company that doesn’t continue to maintain Google’s standards can lose its certification. This ensures that a high standard of service is maintained no matter the date the badge was awarded.
Search Engine Marketing campaigns produce invaluable data on search behavior that can inform new thinking, enhance digital strategies, and identify new ways to intercept prospects and customers. Google Partner certification is another step in Movéo’s commitment to delivering deeper analytics and actionable insights to its clients.
Movéo is a fully integrated communications company uniquely built to help its clients measurably improve marketing performance. Movéo uses data-driven insights to inform strategy and guide its use of creativity and technology. This results in integrated communications solutions that attract, secure and retain profitable customers for its clients. Learn more about our organization.