SYDNEY--(BUSINESS WIRE)--Australian ASX-listed data services start-up, Skyfii (ASX:SKF), has launched operations in the United Kingdom to meet strong market demand for data-driven analytics from bricks-and-mortar venues and businesses.
Founded in 2012, Skyfii’s software allows retail centres, hospitality venues, campuses, hospitals and other large public venues to monitor mobile devices throughout their premises and then track those devices around the complex identifying, for example, high-traffic areas. By providing opt-in Wi-Fi to visitors, the cloud-based solution also offers additional sales and marketing capabilities for venues by gathering information that can be shared with commercial tenants or departments.
Skyfii’s customers include The GPT Group, Mirvac Group, Blackstone and Jen Properties.
The company’s launch into the UK coincides with its expansion into the United States through the opening of an office Dallas, Texas.
“As in our other markets, bricks and mortar venues in the UK understand that data is not just useful to online business but has become a critical component of their own revenue-generating and promotional strategies,” said Wayne Arthur, Chief Executive Officer at Skyfii.
“Whether they operate shopping malls, airports, hospitals, stadia, universities or even restaurants and bars, these companies want to learn more about their visitors. These insights can be used to monitor the asset performance in order to provide specialised and targeted digital marketing for themselves or their commercial tenants to generate greater value, and in turn, boost brands.”
Skyfii has made two senior executive appointments to manage the new office located London, England. Michael Owen joined the company as Director of Technical Operations, Europe, the Middle East and Africa (EMEA), while Andrew Clark is Sales and Alliances Director, EMEA. Owen and Clark are charged with heading sales, go-to-market and channel sales operations.
“Michael and Andrew are industry veterans who have held senior leadership roles at some of the wireless and IT industry’s largest organisations,” said Arthur. “With their extensive experience in helping organisations adapt to the digital, cloud and application-driven world, UK venues will be able to capitalise on the opportunity of smart marketing by better understanding the needs of the consumers visiting their facilities.”
Owen joins Skyfii from Aruba Networks, a Hewlett Packard Enterprise company, where he was Channel and Pre-Sales Manager for its UK and Ireland operations. In this role, he led a team of experienced engineers with responsibility for the enablement of distributors and partners. Before Aruba, Owen held leadership roles at Lifesize and BT.
Clark comes to Skyfii with 20 years’ channel management experience, having held senior roles at Computerlinks, Nokia Security and Check Point Software before moving to lead Aruba’s partner business in the UK and Ireland as Channel Director.
Advancements in cloud, mobile technology and Wi-Fi systems have enabled bricks-and-mortar venues to become more competitive by better understanding the needs of their diverse types of visitors. Today, every smartphone is a chatterbox of information. The cloud-based Skyfii platform uses existing Wi-Fi infrastructure, BLE beacon networks, door-to-people counters, video sources, web and social platforms to allow various types of venues to not only analyse behaviour of anonymous visitors, but also capture data from those who opt-in to free Internet connectivity. In doing so, it converts the data into a critical sales and marketing tool that allows venues and their commercial tenants to deliver content that is catered to each visitor’s needs and interests. For more information visit www.skyfii.io.