FAYETTEVILLE, Ark.--(BUSINESS WIRE)--As an official sponsor of Copa America Centenario, Procter & Gamble is bringing fans a nine-stop Be That Fan Trophy Tour, featuring the commemorative gold trophy designed exclusively for the 100-year anniversary of the tournament. The events will take place in June and kick off at the annual Walmart Shareholders Meeting. The tour will stop at Walmart stores in cities hosting tournament matches across the country.
For the first time in Copa America history, the tournament will be held in the United States. Copa America Centenario is a competition between CONMEBOL (the South American Football confederation) and CONCACAF (the North and Central American and the Caribbean football confederation) with world-class players competing for 16 participating countries.
The Be That Fan Trophy Tour will have eight additional stops, concluding on Saturday, June 25, in the New York area prior to the Copa America Centenario Final, where the commemorative trophy will be presented to the winning team.
Tour stops include:
- June 1-2: Walmart Shareholders Meeting, Bentonville, Ark.
- June 4: Walmart – 301 Ranch Drive, Milpitas, Calif.
- June 5: Walmart – 777 Story Road, San Jose, Calif.
- June 6: Walmart – 4651 Firestone Blvd., South Gate, Calif.
- June 9: Walmart – 1100 Randall Road, Elgin, Ill.
- June 12: Walmart – 1107 Shaver St., Pasadena, Texas
- June 19: Walmart – 550 Providence Highway, Walpole, Mass.
- June 21: Walmart – 4626 W. Diversey Ave., Chicago
- June 25: Walmart – 2100 88th St., North Bergen, N.J.
Activities will take place from 11 a.m. – 3 p.m. local time at each event and are free and open to the public.
Thanks to Head & Shoulders, Old Spice, Gillette and Crest, Walmart shoppers and soccer fans can admire and pose with the gold centennial trophy at each stop. They will also enjoy the Be That Fan experience in AstroTurf lined, soccer-themed tents, that includes soccer stand-ins and foosball. To learn more about the participating brands visit www.BeThatFan.com.
“Celebrating 100 years of the Copa America Centenario and bringing this huge event to the United States creates a rare experience for soccer fans,” said Tim Marrin, P&G spokesperson. “We are grateful to Walmart for hosting our Be That Fan Trophy Tour. Their involvement means shoppers will have the opportunity to join in the festivities and excitement of the most-watched international soccer event of the year.”
About Procter & Gamble
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