NEW YORK--(BUSINESS WIRE)--Eyeota – the global leader for audience data – and Stirista, a digital marketing agency that specializes in niche data segmentation, email marketing, and display advertising, have announced a partnership to launch Stirista Political. This means that advertisers worldwide can now gain access to voter audience data, enabling them to target unique segments of potential voters online.
How the partnership works
Political advertisers want to reach their audiences online with relevant ads and every vote counts. Stirista Political offers advertisers state voter registration data, brought online by Eyeota’s data digitization capability.
In-depth voter registration data
Stirista has taken public voter registration data from every available county in the United States to compile a database of registered voters with party affiliation, age, likelihood to vote, and several other key targeting options. Eyeota’s technology enhances the voting patterns of users with digital cookies for online ad serving. This enables political advertisers to target potential voters online with precision.
Political advertisers are spending more online to target voters
Eyeota’s internal data reveal proves that political advertiser expenditure worldwide increased substantially from 2014 to 2015. This was driven by UK political advertisers in Q1 2015 in the lead-up to the general elections, with over £1.3 million spent on Facebook advertising alone. Advertisers used audience data to target electoral candidate relevant profiles such as university-educated audiences, current students and small business professionals.
The same peak in audience data usage is likely to occur in Q3 this year during the election season leading up to the Presidential elections in November.
Stirista’s verified accuracy
With Stirista’s roots in email marketing, advertisers can look forward to accurate and up-to-date data to maximize the ROI of their online marketing campaigns. Advertisers can be assured of verified and accurate data as Stirista ensures data accuracy by matching geographic records with email addresses to ensure accuracy in its profiles.
The audience data segments will be available to advertisers across the following platforms: Adap.tv, Adform, Adobe Media Optimizer, AppNexus, AudienceScience, DataXu, Google DoubleClick, IgnitionOne, Krux, Lotame, MediaMath, Neustar (Aggregate Knowledge), Rocket Fuel, The Trade Desk, TubeMogul, Turn and Videology.
Ajay Gupta, CEO of Stirista, says: “Eyeota’s expansion to the US market has presented us with a perfect synergistic opportunity for our rapidly growing companies. By combining Stirista's high-performing voter data with Eyeota's expansive reach, we expect exponential growth for both of us over the next year.”
Kevin Tan, CEO of Eyeota, adds: “Research shows that political advertisers are stepping up their digital marketing efforts, with figures indicating digital ad spend is likely to amount to $1 billion (9.5 percent of total political ad spending) in the 2016 election season. With so much at stake, political candidates need to ensure their ads reach the right users. We are pleased to partner with Stirista to offer advertisers accurate and up-to-date voter data, so they can reach potential voters effectively.”
Eyeota is the global leader for local audience data with over 2 billion unique profiles. Eyeota provides marketers with the data they need to reach the right online audiences and cut campaign waste whilst also enabling publishers to monetize their audiences more widely. In addition, our data delivers deep audience insight to both marketers and online publishers to help them understand their customers in a new way – as human beings. Eyeota supplies third party audience data to all major global and regional ad buying platforms, trading desks, DSPs, DMPs and ad networks. The company was founded in 2010 and has offices in Berlin, London, Melbourne, New York, Singapore, Sydney and Tokyo. For more information, please visit www.eyeota.com.
Stirista is a data-driven marketing agency that specializes in creating custom audience segments and executing campaigns via digital, email, and social channels. Our multi-channel marketing approach gives you real conversions and leads. With over 400 segmentation options, email and online advertising, we give you the power to reach anyone, anywhere. Formed in 2009, Stirista is headquartered in San Antonio, Texas with offices in New York, Los Angeles, India, and Africa. For more information please visit www.stirista.com.
 January 20, 2016: “Conservative party outspent Labour in 2015 general election”. Financial Times.
 Greiff, Felicia (August 18, 2015) “2016 Election Digital Ad Spending Will Break $1 Billion”. AdAge.com.