Axonn Media: Brits Abroad

New Study Reveals the Average British Holiday for Modern Brits

LONDON--()--Modern Brits will consume 56 alcoholic drinks, have four rows, pick up four local phrases - and moan about being “too hot” EIGHT times – on an average fortnight holiday abroad.

Researchers* polled almost 2,000 British holidaymakers and revealed the highs and lows of a modern-day sunshine break.

And the study commissioned by affordable car hire booking firm ( - revealed we will spend an average of £1,863 including everything from flights, accommodation and spending money – as well as fly a whopping 2,479 miles to reach the perfect destination.

We will also finish two books, and get half way through a third, as well as spend 2.5 hours glued to our mobile phones, iPads or laptops every day – a staggering 35 hours during the entire holiday.

A further 1.6 hours a day will be spent checking and updating social media including Facebook, Instagram and Twitter.

More than a third of Brits (33 percent) sunbathe for THREE hours on average - and the study shows we will get lost and have to ask for directions a further three times during the fortnight.

And when it comes to getting intimate, 31 percent say they usually see “some passion” on holiday – however a forlorn 27 percent said they “never get intimate”.

But a frisky eight percent said they “couldn’t count” the number of intimate moments they have on an average holiday as there were just too many.

A spokesperson for ( said: “Our survey has uncovered some really interesting insights into the way Brits now spend time on holiday.

"With the rise in popularity of documenting experiences via social media, it comes as no shock that we now spend so long online on our holiday.

"However, we were surprised to see from the research that Brits have four bust-ups on average with partners or family members.

“One thing that can reduce stress and arguments on holiday is great value for money. ( can’t help you secure the perfect sun lounger, but we can offer a fantastic car hire service at great prices."

The study also revealed the extent to which calorie counting goes out of the window while we’re abroad.

According to the data around four out of ten (37 percent) don’t bother keeping an eye on what they eat at all.

And close to one in four plough through 500 calories a day MORE than they would at home.

The typical sun-worshipper aims to get on the sun-bed by 10am.


Notes to Editors

*Independent study commissioned by autoeurope and conducted by Ginger Research in April 2016. Almost 2000 people over the age 18 were surveyed.

About Auto Europe partners with international car rental companies such as Avis, Budget, Europcar and Hertz as well as with a great number of national and regional suppliers to find best rates on car hire worldwide.

Its philosophy focuses on its customers and the quality of service it has to offer. With 60 years experience that sets it apart from other car hire booking companies, you can book a car, motorhome, motorcycle for your trip, or even hire a chauffeur.

This information was brought to you by Cision


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Axonn Media
For media enquiries, please email
or contact 0207 517 2207