Serta Simmons Bedding Appoints Daren Couture Executive Vice President, Operations

ATLANTA--()--Serta Simmons Bedding, LLC (SSB) today announced the appointment of Daren Couture as Executive Vice President, Operations. Mr. Couture reports to Michael Traub, Chief Executive Officer, effective immediately and succeeds the Company’s previous Operations leader, Mark Baron, who retired in April.

In this role, Mr. Couture will be responsible for all aspects of operations at SSB’s 39 manufacturing facilities in the U.S., Canada and Puerto Rico, as well as the Company’s supply chain and procurement processes. He is based at SSB’s Corporate Center in Atlanta.

“As SSB continues to reinvent the way mattresses are manufactured, Daren’s breadth and depth of experience across all facets of manufacturing operations, customer service and supply chain management will help take our operations to the next level,” stated Michael Traub, Chief Executive Officer of Serta Simmons Bedding, LLC. “We look forward to his contributions to our Company as we build upon a superior business model and world-class operational capabilities.”

Mr. Couture most recently served as Chief Operating Officer of the Philips Health Care Imaging Systems group where he was responsible for operations and integrated supply chain management for the medical imaging systems and devices manufacturer. While there, he led the Company’s operational excellence journey to transform the culture, build talent and to drive results-oriented operations.

Prior to Philips, Mr. Couture was Senior Vice President, Integrated Supply Chain at Electrolux Major Appliances North America where he led operations, procurement and customer service. Before that, he was Senior Vice President, Global Operations for Danaher Corporation and also held positions of increasing responsibility at Newell Rubbermaid, ranging from Plant Manager to Vice President of Operations, Office Products. Mr. Couture’s career began as a Process Control Manager at Tagsons Paper Company.

“I’m thrilled to be working with SSB, the largest bedding manufacturer and owner of two of the industry’s most recognizable and successful brands,” said Mr. Couture. “This is an exciting time in SSB’s transformation of operational excellence, and I look forward to helping the Company reach new levels of efficiency and growth.”

About Serta Simmons Bedding, LLC

Serta Simmons Bedding, LLC (“SSB”) owns and manages two of the largest bedding brands in the mattress industry – National Bedding Company L.L.C. (the largest licensee and majority shareholder of Serta, Inc.) and Simmons Bedding Company, LLC. SSB is based in Atlanta and operates 32 manufacturing plants in the United States, six in Canada and one in Puerto Rico. Its subsidiary, National Bedding Company L.L.C., is based in suburban Chicago and markets a broad range of products under the Serta® brand, including Perfect Sleeper®, iComfort®, iSeries®, Sertapedic® and a portfolio of licensed products. In addition to National Bedding Company L.L.C., Serta, Inc. has five other independent licensees in the United States that manufacture and market Serta-branded products. SSB’s other subsidiary, Simmons Bedding Company, LLC, is based in Atlanta and markets a broad range of products including Beautyrest®, Beautyrest Black® and BeautySleep®. Both subsidiaries also serve as key suppliers of beds to many of the world's leading hotel groups and resort properties.

Contacts

Serta Simmons Bedding
Christine Foster, 404-821-7625
cfoster@sertasimmons.com
or
ICR
Brittany Fraser / Alecia Pulman, 203-682‐8200
SSBPR@icrinc.com

Release Summary

Serta Simmons Bedding, LLC today announced the appointment of Daren Couture as Executive Vice President, Operations. Mr. Couture reports to Michael Traub, CEO, effective immediately.

Contacts

Serta Simmons Bedding
Christine Foster, 404-821-7625
cfoster@sertasimmons.com
or
ICR
Brittany Fraser / Alecia Pulman, 203-682‐8200
SSBPR@icrinc.com