ISTANBUL--(BUSINESS WIRE)--Turkey’s leading fashion e-commerce company, Trendyol.com, is proud to announce that it is now selling 20 million fashion items a year – a major milestone that highlights the company’s breakneck growth since its founding just five years ago. With millions of Turkish people shopping on Trendyol for the first time each year, the company’s growth rate is doubling annually and its run rate has grown to $350 million. Furthermore, some 90% of its online traffic is generated organically, an indication of how enthusiastically consumers have embraced the Trendyol shopping experience.
“Turkish people are the most stylish people in the world, and we are thrilled to be able to provide them more fashion options than they’ve ever had before,” said Trendyol founder and CEO Demet Mutlu. “We are honored to have attracted so many loyal customers throughout the country, and we are excited to continue providing them with the latest and greatest styles at prices that everyone can love.”
Turkey’s famously fashion-forward populace has resoundingly endorsed Trendyol’s aim to make fashion accessible and affordable for all in Turkey. The company has served more than 12 million customers across the country; in fact 70% of all women in Turkey who shop online have shopped on Trendyol. Additionally, more than 70% of sales come from outside the country’s major metropolitan areas – places where customers would otherwise have far fewer brands and styles to choose from.
Trendyol is one of the most successful e-commerce startups in the world
In contrast to many major e-commerce companies, Trendyol became profitable only five years after it was founded. The company is also outpacing high-profile e-commerce startups from other countries such as Zalando, Asos and Zulily, in key metrics such as growth rates and profitability. Furthermore, it is one of the few e-commerce companies globally that is both the clear leader in its own market and continuing to grow rapidly.
Backed by the world’s leading technology investors
Globally recognized for its innovation and success, Trendyol has attracted investments from top investors including Tiger Global Management, Kleiner Perkins Caufield Byers and the European Bank for Reconstruction and Development (EBRD) – firms that have also been early investors in market-leading companies including Google, Facebook, Amazon and LinkedIn.
Trendyol founder Demet Mutlu was named a Young Global Leader by the World Economic Forum in 2016
Named a “Young Global Leader” by the World Economic Forum in 2016, Demet Mutlu was the only Turkish citizen honored this year. The World Economic Forum confers the award on people it considers “the most enterprising, innovative, socially minded, and exceptional leaders under the age of 40.” Past and present recipients include Google co-founders Larry Page and Sergei Brin, Facebook founder Mark Zuckerberg and actor Leonardo DiCaprio.
About Demet Mutlu
Demet Mutlu is a technology entrepreneur and founder and CEO of Trendyol, Turkey’s largest fashion e-commerce company. She is also an angel investor in several technology companies including Peak Games, a leading mobile gaming company with users in 100+ countries.
In addition to being named a Young Global Leader by the World Economic Forum, Demet was selected as a Global Shaper by the World Economic Forum in 2011 and has been included on Business of Fashion’s BoF 500 (a list of the top 500 people shaping the fashion industry), Fortune Turkey’s 40 Under 40, Fortune Turkey’s 50 Most Powerful Businesswomen, Inspiring Fifty’s 50 Most Inspiring Women in European Tech, Fortune's list of the 10 most promising women entrepreneurs, GirlsInTech’s Top 100 Women In Tech In Europe and Hundert’s 100 Successful Female Founders. Demet has also appeared as a key speaker at conferences organized by TechCrunch, the Financial Times, Fortune, the World Economic Forum at Davos and NOAH.
Demet left Harvard Business School to start Trendyol, which she founded in 2009. Before enrolling at Harvard, she was a consultant and brand manager, working in the United States, Turkey, Switzerland, Japan and China. Demet graduated from New York University cum laude with a degree in economics.