CHICAGO--(BUSINESS WIRE)--Video marketing technology company Eyeview today announced the hiring of two new Vice Presidents to grow the company’s client base in both automotive and retail. Eyeview partners with Fortune 500 brands to drive sales via digital video and advanced TV. These new hires support Eyeview’s commitment to having proven industry experts collaborate directly with top brand clients.
Debby Hannigan joins the team as Vice President, Sales, Midwest Auto and will be located in Eyeview’s Detroit office. Ms. Hannigan will oversee automotive client solutions across video and help to expand Eyeview’s successful footprint in the Midwest region. Prior to joining Eyeview, Ms. Hannigan served as Vice President, Digital and Integrated Solutions at iHeartMedia, where she built digital, web and mobile marketing partnerships for the fast-growing digital music platform iHeartRadio.com. She has also held various management positions at Magnetic, AOL, and Time Inc.
Nick Tarant joins as Vice President, Sales, Central Retail and will be located in Eyeview’s Chicago office. With over 15 years of experience in retail sales management and marketing, Mr. Tarant will focus on Eyeview’s rapidly expanding retail vertical out of the Midwest, east of Rockies and Texas. Previously, he served as the Vice President of Client Development at Conversant, where he led sales and service for a portfolio of retail and B2B accounts in North America. Mr. Tarant is also an author and conference speaker on leadership and marketing and, prior to Conversant, worked at Ogilvy, DDB, and Saatchi.
“We’ve cracked the code to deliver ROAS from video, and the talent we are bringing onboard will help Eyeview continue to drive topline sales for our clients in new and innovative ways,” says Eyeview Chief Revenue Officer Jason Baadsgaard. “As brands shift their mindset to be more outcome-oriented, Eyeview will need to provide clients with custom solutions as well as a deep bench of vertical experts.”
Eyeview was recently ranked as the 9th fastest growing company in America on Deloitte’s 2015 Technology Fast 500™.
In addition to the hiring of Ms. Hannigan and Mr. Tarant, Randall Barney joined Eyeview in March as Executive Director Sales, located in Seattle. Mr. Barney brings 14 years of digital marketing and advertising experience having worked for Razorfish and Conversant, as well as in television.
Eyeview is a video marketing technology company and the leader in providing brands with ROI on their video advertising spend. Eyeview’s VideoIQ® platform infuses consumer, brand and retail data into a results-driven decisioning engine to programmatically deliver 1-to-1 personalized video. VideoIQ provides best-in-class access to highly viewable and guaranteed fraud-free inventory across television, desktop, tablet and mobile. Eyeview’s platform can be provided as a managed service by Eyeview’s team of analysts, video producers, and campaign experts or through a self-service interface.
Headquartered in New York City, with offices in L.A., Detroit and Chicago, Eyeview works with hundreds of brands and their agencies across Retail, CPG, Auto and Travel.