IRVINE, Calif.--(BUSINESS WIRE)--No matter who basketball fans are rooting for this postseason, there is something everyone can support: Tacos. Taco Bell® today announced that for the first time they will be teaming up with the National Basketball Association (NBA) for the “Steal a Game, Steal a Taco” promotion during the 2016 NBA Finals. The promotion gives America a free Doritos® Locos Taco if a team wins (“steals”) a road game in the NBA Finals, which begin Thursday, June 2 on ABC.
“At Taco Bell, we love to champion the underdog and rally behind sports’ most exciting moments,” said Marisa Thalberg, Chief Marketing Officer, Taco Bell Corp. “Stealing an NBA road game gives the away team an edge, and now it can win America a taco.”
If the road team wins Game 1, Game 2, or Game 3, America will get a free Doritos® Locos Taco on Wednesday, June 15 from 2 p.m. to 6:00 p.m. (local time) at all participating Taco Bell locations. If the road team wins Game 4, Game 5, Game 6, or Game 7, America will score a free Doritos® Locos Taco on Tuesday, June 21 from 2 p.m. to 6 p.m. (local time) at all participating US Taco Bell locations. Fans are invited to check out www.TacoBell.com/StealATaco beginning Sunday, May 29 for more information on how to receive a free Doritos® Locos Taco. Limit one (1) free Doritos® Locos Taco per person.
“Taco Bell is famous for its innovation, irreverence and creativity when it comes to promotions and we are thrilled to partner with them on an NBA-themed campaign during The Finals,” said Kerry Tatlock, NBA Senior Vice President, Global Partnerships. “Stealing a game on the road in The Finals is a tremendous accomplishment, and with ‘Steal a Game, Steal a Taco,’ fans across the country can share the win.”
The “Steal a Game, Steal a Taco” campaign follows the brand’s highly successful Major League Baseball “Steal a Base, Steal a Taco” campaign, which began in 2007, with Jacoby Ellsbury of the Boston Red Sox stealing a base in Game Two of that year’s World Series and earning America a free taco. The program returned to the World Series in 2008, 2012 and most recently last year, in the 2015 World Series when America received a free A.M. Crunchwrap® when Lorenzo Cain of the Kansas City Royals stole second base in the sixth inning of Game One.
Taco Bell will support the campaign with an integrated marketing effort that includes advertising (television, online), social media and public relations.
If a the visiting team wins (“steals”) a game during the NBA Finals, Taco Bell will make an announcement through selected media channels, including a media alert and its web site www.TacoBell.com/StealATaco, (collectively, the “Announcement(s)”) that Eligible Consumers may obtain one (1) Free Doritos® Locos Taco, selecting from the Nacho Cheese Doritos® Locos Taco, Fiery Doritos® Locos Taco, or Cool Ranch® Doritos® Locos Taco, during the Promotion Window on Wednesday, June 15, 2016 (if visiting team wins Game 1, Game 2 or Game 3) OR Tuesday, June 21, 2016 (if the visiting team wins Game 4, Game 5, Game 6 or Game 7) (“Redemption Date”) only, while supplies last. To obtain the Free Doritos® Locos Taco, Eligible Consumers must visit and be in line at any participating Taco Bell® restaurant in the Territory between 2:00 p.m. and 6:00 p.m. (local time) (“Promotion Window”) on the Redemption Date only and request a Free Doritos® Locos Tacos. Free Doritos® Locos Taco will not be offered on any other date or time, regardless of circumstance, but Taco Bell reserves the right to change the Redemption Date and/or Promotion Window at its sole discretion for some or all participating Taco Bell restaurants. Participating Taco Bell restaurant managers reserve the right to deny Free Doritos® Locos Taco to any person they reasonably believe has already received a Free Doritos® Locos Taco or has engaged in any other fraudulent activity. Free Doritos® Locos Taco offer is subject to store availability and Taco Bell reserves the right at its sole discretion to substitute an item of equal or greater value due to unavailability; any difference in value will not be awarded. All Taco Bell managers’ decisions are final regarding Free Doritos® Locos Taco offer.
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation's leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through nearly 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.