This research report titled ‘Global Pickle Market 2016-2020’, provides an in-depth analysis of market growth in terms of revenue and emerging market trends. The market size and forecast provided in this report are calculated on the basis of revenues generated from the retail sales of pickles and pickled food products such as fruit, vegetables, meat, fish, chicken, and relish.
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“The global pickles market was dominated by supermarkets and hypermarkets in terms of distribution in 2015 and held a market share of over 54% in terms of revenue. Some of the popular supermarkets selling pickles are Marks and Spencer, Tesco, Walmart, Big Bazar, Auchan, Sainsbury, and ASDA,” said Vijay Sarathi, one of Technavio’s lead analysts for food and beverages research.
“In the future, retailers will increasingly resort to online retailing to connect with customers and gain from their experiences and feedback. It will help vendors gather new product ideas, understand trends, track brands and product reviews, and launch new marketing campaigns,” added Vijay.
Global pickles market segmentation by distribution 2015
- Supermarkets and hypermarkets 54.15%
- Convenience stores 23.56%
- Independent retailers 17.85%
- Others 4.44%
Source: Technavio research
Pickles market in Americas
The pickles market in the Americas was valued at USD 5.36 billion in 2015. In 2015, the US emerged as the largest market in the Americas and accounted for 47.76% of its share in the region. More than 67% of American households consume pickles, with a per capita consumption of close to nine pounds annually. Adults above the age of 55 are the main consumers. However, new flavors and the purported health benefits of pickles have attracted younger consumers in the market. Cucumber and olive pickles are two popular varieties in this region. Companies also offer value additions, such as Kosher, gluten-free, and organic varieties. They also offer novel and convenient packaging such as stand-up pouches and single serve packs to facilitate ease of use and on-the-go consumption. Some companies also claim to use environmental friendly packaging material. Van Holten's and Oh Snap are some companies that provide pickles in flexible packaging.
Pickles market in APAC
The pickles market in APAC was valued at USD 3.65 billion in 2015. APAC is the most promising market for pickles because it is a traditional product and is consumed with all meals of the day. In India, pickles constitute an important part of the traditional cuisine. The majority of India’s pickle market remains unorganized because of lack of proper infrastructure and logistics. Total organized retail penetration in India was estimated to be around 8% in 2015. However, revenue generated by the Indian processed food industry amounted to USD 257.86 billion in 2015 and accounted for 32% of the country's food market. The pickle market in India is likely to boom during the forecast period because of government's initiatives aimed at promoting investments in the market.
Pickles market in EMEA
The pickles market in EMEA was valued at USD 2.01 billion in 2015. Germany is the largest pickle market in EMEA and accounted for a market share of 39.86% in 2015. Germany imported approximately 43,350 tons of pickled cucumbers and gherkins in 2014, and 82% of the total imports were from Turkey, Netherlands, and India.
Countries like the Ukraine, France, the UK, Russia, Italy, Spain, the UAE, Saudi Arabia, and South Africa are some of the key contributing countries to the pickles market in EMEA.
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