MADISON, Wis.--(BUSINESS WIRE)--Mobile shopping company Fetch Rewards is pleased to announce a seven-year partnership with Kraft Heinz, further solidifying their position as a leader in mobile shopping. Over the past year, Fetch has been in rapid expansion, partnering with dozens of stores and banners, expanding operations to seven states. With this momentum, Fetch and Kraft Heinz are focusing their partnership on accelerating Fetch’s expansion to bring their superior in-store experience to more retailers and shoppers across the country.
For Kraft Heinz, the partnership represents a push to help create the future of mobile shopping. Leandro Balbinot, Kraft Heinz North American Chief Information Officer, had this to say about Fetch. “The Kraft Heinz Company is excited to partner with Fetch Rewards to help time constrained, budget pressed consumers with next-generation frictionless mobile shopping tools. Fetch's unique mobile shopping platform along with their partnerships with retailers opens up a new channel for us to inspire and engage with shoppers in a meaningful and measurable way.”
Fetch offers a free mobile app that has soared in popularity in Fetch-enabled retailers by maximizing savings, increasing convenience, and unlocking the power of information. Fetch shoppers scan items as they shop using the camera on their mobile device. With each scan shoppers earn Fetch Points which are redeemable for free items at checkout, and gain access to Fetch coupons which are applied instantly, adding up to some serious savings. Fetch also provides shoppers their running total, access to past receipts and the ability to create and maintain digital shopping lists. At checkout, cashiers scan a single barcode on the shopper’s phone, and all items in their digital cart are transferred directly into the point-of-sale system. Shoppers pay as they normally would and are on their way.
Shoppers using their mobile devices to scan items opens a whole new world of engagement while they are in the aisle holding products in their hand. In one test, when shoppers scanned Heinz Ketchup in the Fetch app, a deal for Heinz mustard was presented to the shopper, resulting in a 20% conversion. Each action taken by shoppers leads to an ultra-rich data set not yet seen by the CPG world, such as scan-order, dwell time, purchase abandonment and price sensitivity, all in real time.
Fetch’s patent-protected technology integrates with any point-of-sale system, providing a cost effective solution for retailers. Partnering Retailers see Fetch as an important piece of a larger strategy to give their shoppers a better in-store experience. After all, happy shoppers are loyal shoppers. Across multiple studies, 37% of Fetch shoppers reported they now shop more often at their local, Fetch-participating store and 5% are new to the store. This increase in loyalty combined with access to savings through Fetch has driven an average increase in basket size of 18%.
For Fetch CEO Wes Schroll, success all comes down to giving the shopper a great in-store experience “Everything we do is with the shopper in mind, to help give them the best possible experience in-store. We are thrilled to have Kraft Heinz helping us change grocery shopping for the better. It’s inspiring to see a company of their size and influence commit to innovation in such a meaningful way.”
Fetch Rewards is free in both the Apple App Store and Google Play Store. Shoppers who don’t have a smartphone can borrow a courtesy tablet at the customer service counter at Fetch-participating retailers.