SEATTLE--(BUSINESS WIRE)--SMITH, an independent experiential commerce agency, is pleased to announce its latest creative collaboration project with It’s Just Lunch (IJL), the world’s largest personalized matchmaking service that provides an alternative to online dating. The new IJL website creative represents a new beginning for the storied brand. It not only embodies IJL’s unique brand promise, but also positions the company squarely as the leader in personalized matchmaking.
“Over the years, the world of online matchmaking has changed tremendously,” says Irene LaCotta, President and Chief Marketing Officer of It’s Just Lunch. “We offer our clients a personalized matchmaking experience that meets today’s demands so we wanted our brand and website reflect a more modern experience as well. So we turned to SMITH.”
Tasked with reinventing IJL’s digital experience, SMITH responded with a site that delights the senses, stirs the heart, and rekindles the romance and “first date” experience among IJL clients—all while conveying IJL’s unique value proposition: personalized matchmaking. To that end, SMITH overhauled IJL’s aesthetic look and feel with new, more evocative imagery, a stylized font, and eye-catching iconography. It crafted a clear and compelling narrative that brought the brand promise to life. And it made the experience responsive so that IJL users could engage the site on whatever device they happened to be using—desktop, tablet, or smartphone.
“Brands like IJL understand the importance of redefining and reinforcing their unique relevance in today’s changing ecosystem,” says Fab DiCarlantonio, Chief Operating Officer at SMITH. “We helped IJL tell an engaging, experience-driven narrative that truly reflects how their business has transformed today’s 'high touch' and personalized matchmaking experience.”
About It’s Just Lunch
It’s Just Lunch is the world’s number-one personalized matchmaking service. Our professional matchmakers provide an enjoyable alternative to online dating. It’s personal. It’s private. It’s convenient. It’s real. Visit www.itsjustlunch.com.
SMITH is a leading experiential commerce (xCom) agency that specializes in helping brands modernize the buying and selling experience. SMITH is proud to serve some of the world’s most highly recognized brands, including AT&T, Microsoft, Amtrak, Top Golf, CDK Global, Xerox, Cansel and Tejuri. The company is headquartered in Seattle and has offices in Portland, Spokane, and Ottawa. Learn more at www.smith.co. Follow us on Twitter: @humansofsmith.