NFP Undergoes Brand Evolution

Refreshed brand underscores strategic commitment to insurance brokerage and consulting

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To see the new brand in action, check out this video.

NEW YORK--()--NFP, a leading insurance broker and consultant that provides employee benefits, property & casualty, retirement, and individual insurance and wealth management solutions, publicly introduced its refreshed brand identity with the debut of a completely redesigned and responsive corporate website. The refreshed brand reflects the company’s unique culture, which prioritizes relationships with employees and clients and underscores a personal commitment to them.

NFP initiated the brand evolution in spring 2014, seeking to define its unique value proposition in the financial services marketplace by conducting extensive employee and client interviews, competitive research and industry analysis. In March 2015, the company announced its legal name change to NFP Corp., accompanied by a modernized logo. An April 2016 transaction resulted in the sale of a majority interest in the company’s independent broker-dealer and registered investment adviser to Stone Point Capital Management. This strategic decision further solidified the company’s commitment to its core business.

Douglas Hammond, Chairman and Chief Executive Officer of NFP, commented, “The comprehensive approach we took in revitalizing our brand was closely tied to our efforts to define an integrated business model that provides the best possible resources for everyone we serve.”

In addition to the logo and website redesign, NFP updated the entire visual system and brand voice. The totality of the work captures the company’s unique personality and reflects its passion for taking care of people — employees and clients alike. These updates come at a time of significant growth and success for the company, which now operates over 120 offices throughout the United States and in Canada and the U.K. under the NFP brand name. NFP is ranked by leading industry publications as a top five company for largest U.S.-based privately owned broker, largest benefits broker by global revenue, and largest provider of nonqualified deferred compensation plans.

“As we continue to grow our core business offerings of commercial insurance, corporate benefits and private client resources, we need to tell our story in a way that clearly articulates who we are today,” Hammond said. He added, “Our business is about our people and the relationships we foster with our team and clients. Because of this philosophy, investing in our forward-looking vision is vital to our collective long-term success.”

About NFP

At NFP Corp., our solutions and expertise are matched only by our personal commitment to each client's goals. We’re a leading insurance broker and consultant that provides employee benefits, property & casualty, retirement, and individual insurance and wealth management solutions through our licensed subsidiaries and affiliates.

NFP has more than 3,400 employees and global capabilities. Our expansive reach gives us access to highly rated insurers, vendors and financial institutions in the industry, while our locally based employees tailor each solution to meet our clients' needs. We’ve become one of the largest insurance brokerage, consulting and wealth management firms by building enduring relationships with our clients and helping them realize their goals.

Recently NFP was ranked by Business Insurance as the 5th largest global benefits broker by revenue, the 4th largest US-based privately owned broker and the 11th largest broker of US business. In addition, PlanSponsor named us the 5th largest executive benefits provider of nonqualified deferred compensation by number of plans, and we were ranked 11th in personal lines P&C revenue by Insurance Journal.

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Gregory FCA for NFP
Amy Lash, 610-228-2806


Gregory FCA for NFP
Amy Lash, 610-228-2806