ATLANTA--(BUSINESS WIRE)--Cardlytics today announced that Drawbridge, the anonymized digital identity company, will use Cardlytics’ purchase intelligence to measure the purchase impact of campaigns run on the Drawbridge Cross-Device Platform.
Drawbridge helps brands have seamless conversations with consumers across all of their devices, and Cardlytics Measurement will assess in-store and online purchases resulting from this cross-device reach. In turn, brands and agencies can optimize campaigns and strategies against sales without the need for complex attribution models.
“Marketers want to measure their campaigns with tools that are more deterministic than surveys, models and proxies,” said Dani Cushion, CMO of Cardlytics. “We help brands and agencies link marketing campaigns to both offline and online sales so they can optimize against the metric that matters most – actual purchases. We’re excited to partner with Drawbridge to help marketers connect digital reach to real revenue.”
“This is an important evolution of our platform’s measurement and reporting capabilities, as marketers are now able to sync actual purchases to their digital reach to close the attribution gap,” said Drawbridge VP of Product Management and Partnerships, Rahul Bafna. “Working with Cardlytics enables us to help brands across every vertical get a clearer understanding of how their cross-device efforts impact both their online and offline sales activity.”
Cardlytics uses purchase-based intelligence to make marketing more relevant and measurable. We partner with more than 1,500 financial institutions – including Bank of America, Citibank and PNC – to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.
Drawbridge is the leading anonymized cross-device identity company building technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph™ includes more than one billion consumers across more than five billion digital touchpoints, and was found by Nielsen to be up to 97.3% precise. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield and Byers, and Northgate Capital, and was named the fastest growing marketing and advertising company and sixth overall on the 2015 Inc. 5000 list. For more information visit www.drawbridge.com.