TORONTO--(BUSINESS WIRE)--Gillette® Venus is teaming up with Olympic diving hopefuls Roseline Filion, Jennifer Abel, Meaghan Benfeito and Pamela Ware, also known as the FAB IV, to celebrate how, as accredited female divers, they move like no other. The FAB IV will show women a part of their life they haven’t seen before – the everyday moves they make that lead up to performing their best – in and out of the pool.
“Venus has always been in my shower for as long as I can remember and we’re so excited to be their new ambassadors for this campaign. It’s about celebrating movement, femininity and strength and as divers, that’s at the core of everything we do,” said Meaghan Benfeito. “Even out of the pool, our day is made up of all different kinds of movements, big and small – some the same as everyone else. We’re excited to bring this side of us to our fans and show them how having confidence is the key to rocking all of their moves!”
“Venus has always been dedicated to empowering women to reveal their most confident and beautiful selves, inside and out, so we are thrilled to support Roseline, Jennifer, Meaghan and Pamela on their road to the Rio 2016 Olympic Games,” said Carlos DeJesus, North America Gillette and Venus Brand Director, “They are strong, self-assured and their dedication to the sport is an inspiration to girls everywhere; with their confidence as both athletes and young women, they truly embody the Venus brand ideals.”
Just like the FAB IV, the Gillette Venus Swirl™ razor (Venus’ most advanced razor) has moves like no other with proprietary FLEXIBALL™ technology for multi-dimensional movement around all of women’s tricky areas. Offering a flawless finish every time, Venus Swirl™ gives the FAB IV the confidence they need to perform at their best – both in and out of the pool. Designed by women for women, Swirl offers smooth, flawless results, so women can save their best moves for outside the shower.
The suggested retail price of the Venus Swirl™ shaving system, which includes 1 razor + 2 blade refills, is approximately $14.99 - $19.99 MSRP. Please Note: Pricing is at the sole discretion of the retailers.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit www.pg.com for the latest news and information about P&G and its brands.