CHICAGO--(BUSINESS WIRE)--Shapiro+Raj, a top-ten independent research and insights company in North America today announced the acquisition of MutualMind, a leading provider of real-time social-listening analytics, visualization and engagement solutions.
“In today's hyper-complex business and marketing environment, clients need powerful insights that can inspire big ideas, and they want to get these results quickly and efficiently,” said Zain Raj, president and CEO of Shapiro+Raj. “With the capabilities provided by MutualMind, we can integrate primary research with focused digital data to provide solutions that aren't available anywhere else."
Social listening is a powerful tool for monitoring and acting on changing consumer sentiment, but turning reams of that information into useful data is time-consuming and error-prone. With a simple to use, web-based platform, MutualMind’s Adaptive Listening technology streamlines and automates this complicated process, giving market researchers and brand strategists faster access to accurate and comprehensive market data on which to derive new consumer insights.
Shapiro+Raj will combine MutualMind’s digital technologies with its current research and strategy products and services to bring a new level of speed, agility and actionable next-generation insights to its clients.
“We have worked with MutualMind many times over the years and were always impressed with how they could quickly and efficiently deliver robust social data and rich insight,” said Raj. “This acquisition allows us to keep our finger on the pulse of consumers and influencers, bridging quantitative and qualitative research in a new way to provide multi-dimensional insights.”
With the acquisition of MutualMind, Shapiro+Raj adds the following to their current set of research and insight offerings:
- Social-data acquisition and analytics of user-generated content
- Real-time social-data monitoring from across the globe
- Advanced social-data analytics and visualizations
- Brand and competitor tracking
- Focused listening of specialized conversations
“From the beginning, MutualMind’s focus on innovation and agility resulted in pioneering products. Through our intuitive social command center and adaptive listening social automation engine, we have served global consumer and retail brands, including Kraft Foods, Nestle, Walgreens, American Airlines, BP, MetLife and Hilton,” said Babar Bhatti, co-founder and CEO of MutualMind. “We are excited to join Shapiro+Raj and look forward to creating a strong and differentiated offering.”
Terms were not disclosed.
Shapiro+Raj is a strategy and research company for the Insight Economy™, connecting Shapiro’s 60-year leadership in research, insights and analytics with new world brand strategy, innovation and ideation capabilities. Shapiro+Raj delivers deep, enduring insights and inspired ideas to help its Fortune 500 clients improve the value of their brands while driving profitable growth of their business. Headquartered in Chicago, the independent firm also has an office in New York and Pune, India.
MutualMind is a social media listening and management system that helps brands monitor and promote themselves on social networks while providing actionable analytics and insights to increase social media return on investment.