OLD GREENWICH, Conn.--(BUSINESS WIRE)--WorldQuant Ventures, an angel investment firm focused on disruptive companies in technology, with a particular focus on data and finance, today announced it has invested in True Anthem, a leader in viral content tracking and social influence.
Through its investment, WorldQuant Ventures will further enable True Anthem to expand and strengthen the Company's innovative and data-driven platform that helps publishers identify and amplify their earned media.
"We were immediately attracted to True Anthem's data-driven and analytical approach to transforming the digital publishing landscape," said Steven Lau, Managing Director at WorldQuant Ventures. "True Anthem is at an important and exciting time in its growth. We are excited to play a part in the Company's expansion and value realization."
About WorldQuant Ventures LLC
WorldQuant Ventures LLC is an angel investment firm founded in 2014 as a private investment vehicle for WorldQuant, LLC's founder, Igor Tulchinsky. The firm is focused on disruptive companies in technology, with a particular focus on data and finance, and has investments in over 20 companies. WorldQuant Ventures LLC is a separate entity from WorldQuant, LLC, a global quantitative investment management firm. For more information, please visit www.worldquantventures.com and www.worldquant.com.
About True Anthem
True Anthem was founded in 2008 in San Francisco with a focus on the power of social sharing. The initial product was centered around distributing music through social media. Since then, social networks have become an increasingly important traffic source for all digital content and True Anthem's technology has progressed to track the social influence of a wide range of content. Working with some of the web's most social publishers, True Anthem has developed predictive analytics and sophisticated automation to help publishers identify and amplify their earned media. For more information, please visit www.trueanthem.com.