SAN FRANCISCO--(BUSINESS WIRE)--OtherLevels (ASX:OLV), a leading second-generation marketing automation platform for digital messaging, and Dyn, the cloud-based Internet Performance Management (IPM) company, have joined forces to equip marketers with an omnichannel-optimized toolset of comprehensive, data-powered messaging solutions.
Through the partnership, OtherLevels and Dyn will provide their respective customers with a full suite of scalable, high-quality digital messaging solutions – spanning email, mobile/SMS, push notifications, and other channels – backed by industry-leading analytics, real-time customer data analysis, and location-based marketing functionalities. The strategic alignment between the two companies will help marketers grow their audience engagement, broaden their exposure, and reach 100% of their intended audience with every campaign.
“Through Intelligent Messaging and high-performance machine learning, OtherLevels’ technology enables marketers to engage with their entire user base – without the guesswork of the traditional ‘segment and send’ approach,” said Brendan O’Kane, Managing Director and CEO of OtherLevels. “We’ve built our business around helping marketers drive more impactful omnichannel results, and our new partnership with Dyn will further strengthen the value we provide to clients across the retail, online gaming, and travel sectors.”
Dyn and OtherLevels are industry-leading digital solutions providers in their respective disciplines. OtherLevels’ Intelligent Messaging product is the world’s first platform that decides in real-time which message type a marketer should deliver to a customer maximize engagement, and helps marketers consolidate their various digital messaging and automation efforts for optimal impact. Dyn’s platform for Internet Performance Management (IPM) provides unrivaled visibility and control into cloud and public Internet resources. Dyn helps everyone from startups to companies like Pfizer, Visa, Netflix and Twitter solve the challenges associated with Internet scale, complexity and volatility.
The partnership will help customers of OtherLevels and Dyn to better influence their customers and shorten their sales cycles. With research showing that more than 40% of adults start an activity on one device and finish on another, it is increasingly important for brands to utilize a mobile-enabled, omnichannel-optimized tool set to drive conversions during the “multi-device” path to purchase.
“As an Internet Performance Management company, Dyn is committed to providing businesses with the tools they need to adapt to the ever-changing landscape of technology to earn high-impact business results – and our partnership with OtherLevels is a great example of our desire to collaborate with best-of-breed solutions providers. In working with OtherLevels, we are able to help marketers make their efforts more impactful and deliver measurable business outcomes,” said John D'Amato, Director of Strategic Partners at Dyn.
For more information about the OtherLevels and Dyn partnership or to speak with an executive from either company, please contact please contact Nikkia Griffin at firstname.lastname@example.org, +1.305.749.5342 x239 or Vanessa Horwell at email@example.com, +44.203.372.4809.
OtherLevels is a leading second-generation digital marketing platform with offices in San Francisco, London, Brisbane and Melbourne. OtherLevels is at the forefront of the enterprise marketing transformation being driven by the massive shift to mobile. The OtherLevels digital marketing platform enables marketers to engage and retain their audience across desktop, mobile web and apps. For more information, please visit http://otherlevels.com, OtherLevels Holdings Limited ACN 603 987 266.
Dyn is a cloud-based Internet Performance Management (IPM) company that provides unrivaled visibility and control into cloud and public Internet resources. Dyn’s platform monitors, controls and optimizes applications and infrastructure through Data, Analytics, and Traffic Steering, ensuring traffic gets delivered faster, safer, and more reliably than ever. For more information, please visit http://dyn.com.