beIN Sports Unveils New Programming at 2016 Upfront

College Sports, WTA and MMA Round Out Top-Notch Content Additions, Amplifying Global Sports Network’s Diverse Lineup

NEW YORK--()--beIN SPORTS today announced upcoming programming plans, including enhanced broadcast strategies for both channels, beIN SPORTS and beIN SPORTS en Español, during its 2016 Upfront event. The multiplatform sports media company will expand its live programming and studio show offering and diversify its English-channel programming, further cultivating interactivity of fan favorites, LaLiga soccer and MotoGP™, among others.

“beIN SPORTS remains steadfast in reaching passionate sports fans and prioritizes delivering top, original live content in their language of choice,” said Yousef Al Obaidly, Deputy CEO beIN Media Group. “This year, we are expanding our multiplatform offerings and rethinking our English programming strategy to more fervently reflect our commitment to North American sports fans.”

Staying true to its dedication of providing a dynamic sports portfolio for diehard fans and expanding its North American programming, beIN SPORTS announced the acquisition of the following key properties:

  • Women’s Tennis Association (WTA) – To further strengthen our promise to deliver the best Tennis content to our audiences, beIN SPORTS announced today it will be the official broadcaster of the WTA and the destination to see all the WTA action played in 2017-2021.
  • MotoAmerica – After striking a recent multi-year deal with MotoAmerica, the professional motorcycle racing series that aims to reinvigorate motorcycle racing in North America, exclusive broadcasts are available on beIN SPORTS and beIN SPORTS CONNECT in addition to MotoGP™ and the renewal of WorldSBK, positioning the network as the undisputed home of motorcycle racing.
  • North American Soccer League (NASL) – Through its recent launch of NASL coverage and original programming, the network welcomed its first domestic soccer property, with plans to continue, following a long term acquisition deal.
  • Mixed Martial Arts (MMA) – Starting this summer for the first time in the network’s history, widely-popular MMA programming will be available as part of beIN SPORTS’ English-language schedule, suiting fight enthusiasts based in the U.S. and Canada.

Additional first-time-ever properties of U.S. College Football and Basketball were also announced helping to amplify beIN SPORTS’ domestic offerings. Both will be available on the English Channel and streamed live on beIN SPORTS CONNECT starting this Fall. Moreover, to align with our college sports programming, the network will be launching a Radio/TV show that will embrace the social nature of sports and engage fans thru Social TV.

Rounding out this year’s widespread programming announcements, beIN SPORTS’ unrivaled soccer coverage will continue to be offered exclusively to viewers following multi-year agreements to air CONMEBOL and CONCACAF World Cup Qualifiers, LaLiga, Serie A and Ligue 1. In complement to past live sporting events, the network’s successful studio shows will also undergo enhancements with the expansion of “The Locker Room,” now set to air five days a week as opposed to two starting in the fall.

Since its launch in 2012, beIN SPORTS has quickly risen as a powerhouse in the global sports space, entering the U.S. market with two channels, beIN SPORTS and beIN SPORTS en Español, each with individual programming. In addition to the two linear broadcast channels, fans can tune into beIN SPORTS CONNECT for all the action offered on the network live, online, and on any device of choice. With 45 million subscribers, beIN SPORTS and beIN SPORTS en Español are proud to be the fastest growing independent sports cable network in the business.

For more information, please visit www.beINSPORTS.com. Follow us on Twitter @beINSPORTSUSA and/or @ESbeINSPORTS and like us on Facebook beIN SPORTS USA and beIN SPORTS En Español for breaking news and real-time updates.

To download beIN SPORTS 2016 Upfront presentation click here.

About beIN SPORTS USA

Launched in 2012, beIN SPORTS is the fastest growing global sports network in the U.S. and is offered on 9 of the largest 10 cable/satellite TV providers in the U.S., as well as other systems across the country. beIN SPORTS offers viewers premium sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Español and live streaming on beIN SPORTS CONNECT. A cornerstone of beIN SPORTS is its unrivaled live soccer coverage, which includes live matches from LaLiga, Serie A, Ligue 1, NASL and CONMEBOL/ CONCACAF/CAF World Cup Qualifiers, as well as news and in-depth analysis of all the top leagues from around the world. With beIN SPORTS CONNECT, authenticated subscribers can also enjoy all the exciting action from the two networks and stream live overflow matches offered in HD on your computer, tablet or smart phone. In addition to soccer, beIN SPORTS serves as a haven to fans of motorsports, tennis, rugby, volleyball and boxing, among others.

Contacts

beIN SPORTS
Valerie Boldrin, 305-777-1900 Ext. 6024
boldrinv@bein.net
or
Pinta for beIN SPORTS
Amanda Gadaleta, 212-367-9800 Ext. 300
agadaleta@pintausa.com

Contacts

beIN SPORTS
Valerie Boldrin, 305-777-1900 Ext. 6024
boldrinv@bein.net
or
Pinta for beIN SPORTS
Amanda Gadaleta, 212-367-9800 Ext. 300
agadaleta@pintausa.com