SAN FRANCISCO--(BUSINESS WIRE)--Brand Embassy, global leader in high volume social customer service solutions for telecoms, announced that Terrence Valeski of Santa Barbara, former Vice Chairman of the Board for T-Mobile Czech Republic and former President of AT&T’s Pacific Bell, has joined Brand Embassy’s Board of Directors and has been appointed Advisor to CEO.
As Brand Embassy continues to expand its reach in telecoms through existing customer groups such as T-Mobile, Telenor, Telefonica O2, and Vodafone, Valeski’s appointment is an important step towards meeting the digital transformation needs of an industry that is quickly being commoditized.
Valeski is an industry veteran and passionate disrupter of the corporate status quo. Over his 20 years in the telecoms space, Valeski led the expansion of British Telecom’s joint ventures across Europe and held full P&L responsibility for EuroTel’s 1.3 billion USD revenue from 2000-2004 (now T-Mobile Slovakia and O2 Czech Republic). His career focus has been to deliver value through embracing market trends.
“The digital age brought a complete disruption of the telecommunications industry,” says Valeski. “Mobile operators have been nudged from market dominance as free, accessible connectivity rises and consumers gain influence at the decision-making table. Brand Embassy’s solution allows these commoditized industries to maintain service efficiency at scale and compete on the basis of customer experience — critical differentiators necessary to embrace the digital transformation.”
Valeski’s appointment comes at a time when Brand Embassy is ramping up activity both in terms of global expansion and product market fit to meet the needs of enterprise service businesses.
“Terrence is a proven leader in the global telecommunications and enterprise space,” says Brand Embassy co-founder and CEO Vit Horky. “His deep understanding of the corporate cultural gap between legacy contact center systems and today’s technology will play a big part in defining how we deliver value to our customers.”
About Brand Embassy
Brand Embassy is software designed to optimize high volume social customer service operations. Intelligent routing takes the complexity of real-time social media requests and delivers a seamless experience for customers and agents. With offices in San Francisco, Prague and London Brand Embassy helps clients like T-Mobile, Samsung, Vodafone and Telenor reduce operational costs, increase agent utility and achieve human connections at scale through digital customer service.