NORFOLK, N.Y.--(BUSINESS WIRE)--In an effort to further brand itself as a unique money-saving alternative to high priced, brand-named single-serve coffee pods, Javakup.com has changed its name to MyJavaCup.com, one year after launching their online Keurig-compatible coffee service. The move was also inspired by a letter from Keurig Green Mountain’s legal department.
Director of Marketing Peter Michaud explains his take on seeing the letter, “It didn’t take very long for us to realize that this letter was an indication that we were indeed settling into our place in the market, and that the fact they reached out to us validated our mission statement. Their concern was the letter K in our marketing. The way it was explained to us, the letter K in the context of coffee belongs to them. It’s amazing what a difference one letter can make.” He continues, “Spell it with a fancy K, and you get fancy pricing. Spell with a C, and you have choice and affordable pricing. For us, the change was simple and made sense.”
Over 11 million Keurig brewing machines were sold in 2015 alone, and the number of American households adopting single-serve machines continues to increase each year. MyJavaCup.com offers an affordable solution to the Keurig branded pods while maintaining and even exceeding quality. It also adds a unique twist to the ordering process.
According to MyJavaCup.com’s Managing Director John Plescia, this is because customers are able to fully personalize each box they order.
“One of the things that sets us apart from everyone else, other than price, is that our clients are able to personalize each and every cup in their order with Build-a-Box, exclusive to MyJavaCup.com. The other guys force their customers to order minimum amounts of each blend, say 24 or so at a time,” says Plescia. “Our clients are able to hand pick each and every cup they would like in their order. An order can be as few as 15 cups, or clients can choose to really max out their savings and order 60 or more at a time, always no minimum quantity per blend.”
As well as the country’s most popular coffee blends, MyJavaCup.com also offers a wide selection of tea and cocoa drinks as well.
Michaud says that the company is committed to price, but also selection and quality. “We’re really proud to be able to offer great pricing to our customers, but in the end, the customers need a good balance of price, quality and selection. It’s very important to us here at MyJavaCup.com to be constantly keeping our variety and choices as fresh as our java blends.”