Swiss Watch International Announces Additions to Management Team

Appoints Keith Bradley as Chief Executive Officer;

Russell Ackner Rejoins as Chief Marketing Officer

MIRAMAR, Fla.--()--Swiss Watch International, Inc. (“SWI” or the “Company”), a leading online retailer and distributor of luxury watches and other accessories, today announced that Keith Bradley has joined SWI as Chief Executive Officer, and Russell Ackner has returned to SWI as Chief Marketing Officer. Both appointments are effective immediately. SWI is a portfolio company of Clearlake Capital Group, L.P. (“Clearlake”).

“I am honored to lead SWI, which has a tremendous foundation as a top online retailer of luxury watches,” said Mr. Bradley. “Positioning the company to further capitalize on its great reputation, products and customer base will be our focus, and in the near term, we look forward to making key improvements such as bringing on marketplace partners and moving to a fast-inventory turning model. I’m excited to work with the talented SWI team as we look to capture market share and continue to drive growth.”

Mr. Bradley is a Clearlake Operating Advisor and has extensive management and leadership experience. He currently serves as Chairman of the Pomeroy Group, a leading IT infrastructure and managed services provider that is also in Clearlake’s portfolio. His prior roles include CEO of Tolt Solutions, North American President of Ingram Micro, and CFO of Ingram Micro North America.

Mr. Ackner is returning to SWI after previously spending over three and a half years at the Company as VP of Marketing. Most recently he served as VP Strategic Alliances at RichRelevance, where he helped leading multinational retail companies optimize omni-channel personalization. Prior roles also include Global Marketing Director at Amoro.com and President and Chief Marketing Officer at Home Perfect.

“SWI is on the cutting edge of eCommerce and offers a highly differentiated affordable luxury value proposition to consumers,” said Mr. Ackner. “I’m very excited to rejoin the Company during this momentous time in its evolution.”

SWI Board member Dewey Turner, also a member of Clearlake’s Portfolio Operations team, commented, “Keith brings to SWI a wealth of leadership experience and operational expertise. In his prior roles, Keith managed multi-billion dollar revenue businesses in highly competitive end markets, which makes him the ideal candidate to lead SWI through this transition where planning and execution are paramount.” Mr. Turner continued, “We are also happy to have Russ rejoin the Company as he brings a significant amount of institutional knowledge and marketing expertise and will be able to add tremendous value to SWI’s eCommerce efforts.”

About Swiss Watch International, Inc.

Established in 1983, SWI is a leader in the watch and luxury lifestyle industry. Headquartered in Miramar, Florida, SWI operates four popular online retail sites: WorldofWatches.com, eWatches.com, TheWatchery.com, and SmartBargains.com. A leader in timepiece craftsmanship and design, SWI’s watch portfolio includes Swiss Legend, red line, a_line, Lucien Piccard, Cabochon, Elini Barokas and Ben & Sons collections. In addition to their own brands, many of today's most sought after luxury brands are featured on SWI’s sites.

Contacts

Media
Owen Blicksilver Public Relations, Inc.
Kristin Celauro, 732-433-5200
kristin@blicksilverpr.com
or
Jennifer Hurson, 845-507-0571
jennifer@blicksilverpr.com

Release Summary

Swiss Watch International, Inc. announced that Keith Bradley has joined SWI as Chief Executive Officer and Russell Ackner has returned as Chief Marketing Officer.

Contacts

Media
Owen Blicksilver Public Relations, Inc.
Kristin Celauro, 732-433-5200
kristin@blicksilverpr.com
or
Jennifer Hurson, 845-507-0571
jennifer@blicksilverpr.com