LOS ANGELES--(BUSINESS WIRE)--La Brea Bakery, North America’s #1 artisan bread brand, is proud to announce La Brea Bakery Reserve: a line of artisan breads made from single origin heirloom grains. It’s the first nationally available farm-to-table artisan bread and is launching with three different flavorful loaves: Pain de Campagne, Fortuna Wheat Loaf, and Struan. At the forefront of the real food movement, La Brea Bakery is encouraging today’s consumers to examine where their food comes from and why it matters.
“We are proud to be at the forefront of creating bread – mankind’s oldest food – the way it is meant to be made. From using heirloom grains sourced from a family operated farm, to our 24 hour, hand-touched baking method, La Brea Bakery bread is bread baked right,” said Kristina Dermody, President of La Brea Bakery. “Our customers value our level of transparency and our commitment to sourcing responsibly and supporting farmers who are growing sustainable food. Our breads have always been healthy, but the game changer for La Brea Bakery is that no one in the artisan bread community has ever sourced ingredients at this scale. We are extremely proud of this effort to bring amazing bread to consumers across America.”
Wheat Montana Farms, located in Big Sky Country, is a family owned and operated farm that shares the same core values as La Brea Bakery: a passion for simple, unprocessed ingredients. La Brea Bakery Reserve, uniquely characterized by the bread’s pure and distinct flavors, complex textures and subtle notes, is produced from Fortuna Wheat, which is a Non-GMO heirloom grain grown for flavor and not for yield. There is nothing added and nothing removed.
Jonathan Davis, Senior Vice President of Culinary Research and Innovation at La Brea Bakery explains, “La Brea Bakery Reserve captures the idea of Wheat with a PurposeTM. The notion that wheat is more than a commodity; the very soul of the ingredient is entrenched in the land and the people that care for it. We’re privileged to be working with farmers growing the highest quality wheat in the world and our team of prestigious bakers created this line in the hopes of revolutionizing the marketplace and positively impacting perceptions of eating bread for consumers. La Brea Bakery Reserve is a bread people can trust and get excited about bringing home to the table.”
For more than 25 years, La Brea Bakery has used pure ingredients and age-old baking practices. Health and nutrition have always been a by-product of the company’s commitment to doing things the right way: sourcing whole grains, long fermentations and using natural starter. La Brea Bakery’s recent pledge to certify its artisan breads Non-GMO by the end of the year is one of many reminders to customers that the company is fully dedicated to the artisan tradition of baking bread. La Brea Bakery Reserve will be sold in select Amazon Fresh markets and the La Brea Bakery Café in Los Angeles this Spring, as well as rolling out to grocery stores across the country throughout 2016.
ABOUT LA BREA BAKERY
La Brea Bakery is North America’s premier artisan bread brand. Founded in 1989, La Brea Bakery has been creating delicious breads and foods for more than 25 years, while staying true to its original recipe and process that has won over the culinary community and consumers. Headquartered in Los Angeles, the brand has revolutionized the modern artisan bread movement creating hearth-baked, handcrafted breads and continues to be on the forefront of innovation. La Brea Bakery has partnered with Share Our Strength, No Kid Hungry to combat childhood hunger across America. The bakery operates a flagship storefront in Los Angeles and a casual dining restaurant in Anaheim, California. La Brea Bakery is owned by ARYZTA, a leading manufacturer and distributor of bread, buns, cookies, pizza and other premium baked goods.