BOSTON--(BUSINESS WIRE)--in4mation insights, LLC, a leading provider of Marketing Analytics solutions, today announced that it has been identified as a Representative Vendor in the Gartner "Market Guide for Advanced Analytics Service Providers for Marketing". in4mation insights was named in the report as a pure-play analytics provider.1
"We believe being named by Gartner as a Representative Vendor in Advanced Analytics for Marketing will help raise awareness of the firm and reinforce our value to clients”, said Co-founder and partner Steven Cohen.
1Gartner “Market Guide for Advanced Analytics Service Providers for Marketing” by Christi Eubanks and Martin Kihn, April 11th, 2016.
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About in4mation insights
in4mation insights is an internationally recognized firm in the analytics, marketing research and technology field and is known for its cutting-edge, industry-leading practical leadership, advanced technology and its transparency. in4mation insights has the unique capability of integrating internal customer, sales, and panel data with consumer survey data, which allows for completely customized, business-focused and rich insights on an individual to category level.
The firm’s practice leaders each have more than 30 years of experience in consumer research, data analytics, modeling and technology to deliver answers related to Next Generation Marketing Mix Modeling & Optimization, New Product Forecasting, Pricing & Promotion, Consumer & Market Segmentation, Market Structure and Customer Lifetime Value & Churn. The firm has a global footprint and provides custom solutions to a host of Fortune 200 companies in such industries as Consumer Goods, Retail (online and brick & mortar), Restaurants, IT, Telecom, Financial Services, Pharmaceuticals, and Media.
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