BOSTON--(BUSINESS WIRE)--Attend, Inc., the revenue event marketing company, today announced a new integration with Marketo, Inc., the leading provider of engagement marketing software and solutions. The solution synchronizes Attend events with Marketo to allow marketers to dramatically minimize event set-up and revolutionize how sales teams engage with customers and prospects to accelerate pipeline, drive revenue, and increase their ROI on events.
"Like CRM is to sales, marketing automation is the 'system of record' for marketing. Attend's Marketo integration raises it to a must-have level for InsightSquared," said Joe Chernov, VP of Marketing, InsightSquared. “Attend’s unique approach to events allows us to partner closely with sales to develop a unified events strategy that drives more revenue from our investment.”
The integration will be available through Marketo LaunchPoint®, the most complete ecosystem of best-of-breed solutions available for marketers. The Attend solution will:
- Sync your Attend events with Marketo programs and Smart Campaigns bi-directionally to automate the process of managing and tracking your guests.
- Update Marketo program statuses in real-time when attendees are invited to, register, or check in to your events to enable timely triggering of pre- and post-event communication.
- Instantly create new leads in Marketo when a new person enters your funnel via an event to provide clear visibility into your event’s contribution to attribution.
- Track pipeline created and revenue closed from individual events and event campaigns to finally get a clear ROI on event marketing programs.
- Empower sales with Attend’s mobile app that provides real-time notifications when guests arrive, enriched social attendee profiles, plus the ability to instantly log notes and follow-up tasks into a CRM.
"The market has been asking for a solution that drives engagement like ours and an integration with Marketo, the engagement marketing leader, was a natural addition to our offerings," said Matt Engel, CEO at Attend. "We’re thrilled to have the opportunity to enhance the Marketo ecosystem with the first event engagement solution that offers an integration like this one.”
“We are excited to have Attend join the Marketo LaunchPoint® partner ecosystem,” said Lou Pelosi, Senior Director of LaunchPoint. “Attend’s integration expands the best-of-breed solutions available to our customers to help them innovate, grow, and deliver impactful business results in event marketing.”
Attend will showcase its Marketo integration at the Marketing Nation® Summit at the MGM Grand in Las Vegas on May 9-12, 2016. Expected to attract more than 6,000 attendees from around the globe, the conference features thought-leadership, educational sessions, workshops, and trainings that empower marketers of every level to succeed in today’s digital era.
For more information about the integration, please visit Attend’s Marketo integration page.
Attend is transforming the way Marketing and Sales teams approach sales velocity through in-person interactions at events. Our Revenue Event Marketing platform makes it easy to target and attract the right attendees, maximize face-to-face interactions, and drive timely follow-up to accelerate pipeline, drive revenue, and measure event impact. Our platform combines event email, registration, and check-in tools with a mobile app that allows onsite teams to view attendee profiles, receive notifications when guest arrive, and push notes and tasks back into Salesforce. We’re trusted by organizations like HubSpot, Brightcove, Applause, Localytics, and Seismic. To learn more about Attend visit www.attend.com.
Marketo (NASDAQ: MKTO) provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.