Technavio Announces Top Five Vendors in the Global Facial Care Products Market from 2016 to 2020

LONDON--()--Technavio has announced the top five leading vendors in their recent global facial care products market report. This research report also lists 15 other prominent vendors that are expected to impact the market during the forecast period.

Competitive vendor landscape

The global facial care products market is highly competitive, with a number of vendors competing on the basis of product differentiation, product portfolio, quality, and pricing. Many vendors are also expanding their businesses to emerging markets such as Latin America and APAC. The growth of the market is primarily driven by the increasing demand from the emerging middle-class population, especially for premium products.

Presently, vendors are focusing on expanding their businesses inorganically. L'Oréal is a leading vendor that is focusing more on M&A. In line with this, the company acquired Decléor and Carita in May 2014. The company also acquired Magic Holdings in April 2014.

“Many vendors are using innovative approaches to increase their customer bases. Estée Lauder is one such company, and it uses social media networks such as Facebook, Twitter, and YouTube extensively for promotional activities,” says Brijesh Kumar Choubey, a lead analyst at Technavio for cosmetics and toiletry research.

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Top five facial care products market vendors

Estée Lauder

Estée Lauder was established in 1946 and is headquartered in New York, US. It is a manufacturer and marketer of skin care, fragrance, makeup, and hair care products. It sells its products under the brand names Estée Lauder, Aramis, Origins, Clinique, Bobbi Brown, MzAzC, La Mer, and Aveda. The company also has licenses to sell fragrances and cosmetics brands such as Donna Karan, Tommy Hilfiger, Tom Ford, Michael Kors, Coach, and Tory Burch.


L'Oréal was established in 1909 and is headquartered in Clichy, France. The company manufactures cosmetic products for women and men.

Key highlights:

  • July 2, 2015: Signs an investment plan for the extension of its Yichang plant and for connecting it to hydropower
  • June 3, 2015: Signs a license agreement with Proenza Schouler for the production of fine fragrances
  • April 27, 2015: Launches Ultra DOUX Mythic Olive, a new hair care range

Procter & Gamble (P&G)

P&G was founded in 1837 and is headquartered in Ohio, US. The company offers consumer products through high-frequency stores, grocery stores, e-commerce platforms, membership club stores, department stores, drugstores, and mass merchandisers.

P&G offers face washes, face wipes and towelettes, facial toners, foaming cleansers, makeup removing cloths, BB & CC creams, daily moisturizers, lightweight lotions, night creams, serums, and SPF protection moisturizers for acne treatments, eye treatments, pore treatments, and uneven skin tone treatments. The company offers all these products under the Olay and SK-II brands.


Shiseido was established in 1872 and is headquartered in Tokyo, Japan. The company produces and sells cosmetics, accessories for cosmetic products, and toiletries worldwide. It also offers health care products and over-the-counter drugs.

Shiseido offers facial care products that include cleanser and makeup remover, softener, serum, power infusing concentrate, moisturizer, mask and massage, and targeted treatment products for dryness and dehydration, acne and blemishes, dark spots and sun spots, lines and wrinkles, and uneven skin tone.


Unilever was established in 1894 and is headquartered in London, UK. The company provides food, beverages, cleaning agents, and personal care products.

Key mergers and acquisitions:

  • August 2015: Completes the acquisition of Dermalogica (a personal care products manufacturer)
  • June 2015: Acquires Los Angeles-based Kate Somerville, an independent skin care brand
  • March 2015: Signs an agreement to acquire REN Skincare, a British skin care brand

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770

Release Summary

Technavio has announced the top five leading vendors in their recent global facial care products market report from 2016-2020.



Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770