WASHINGTON--(BUSINESS WIRE)--Rocket Fuel Inc. (NASDAQ: FUEL), a leading Programmatic Marketing Platform provider, today announced that Amanda Whiteman, Director of Strategic Accounts, will speak at Campaigns & Elections’ CampaignTech East in Washington, D.C. on Monday, May 2, 2016.
CampaignTech East attendees are offered behind-the-scenes perspectives on the newest digital strategies, marketing tools, and ground-breaking technologies for this campaign cycle and beyond. Participants of the two-day event are given the opportunity to hear panels and presentations, and connect and learn from the revolutionaries of digital politics, advocacy, and technology.
Rocket Fuel’s Amanda Whiteman will participate on the panel entitled, “Attack Of The Digital Ad Vendors” scheduled to take place at 11:00 am ET on Monday, May 2. Given the number of players and partnerships now in the digital ad marketplace, this session offers participants an introduction to the platforms and offerings of the panelists.
The panel will be moderated by Sean J. Miller, Editor at Campaigns & Elections.
Fellow panelists include:
- Evan Barclay, Account Executive, Media Platforms & Technology at Google
- Matt Dybwad, Head of Politics and Public Affairs at TubeMogul, Inc.
- Theresa Mueller, Director of Political and Advocacy at Rubicon Project
- Jim Green, Industry Executive of Political at Quantcast
More details regarding Campaigns & Elections’ CampaignTech East can be found at http://campaigntecheast.com/.
Rocket Fuel’s Programmatic Marketing Platform is designed to drive engagement, persuasion, fundraising, and votes with comprehensive programmatic video, mobile, display and TV campaigns for any political entity. Rocket Fuel’s Moment Scoring™ technology is focused on enhancing political ad campaigns to go beyond just targeting by determining the right moment to serve an ad to the right voter, based on the voter’s propensity to take action. To learn more on how a Rocket Fuel partnership can benefit your political campaign, go to http://rocketfuel.com/political/.
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel Inc. (NASDAQ: FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel’s Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring technology is designed to go beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves more than 75 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world’s leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has over 20 offices worldwide.