Understanding the different services, features, discounts and facilities offered by competing card operators will enable your card to stand out and effectively compete in an overly crowded market. The European fuel card market will be worth 113.6bn by the end of 2019e, as 1.6bn new fuel cards are issued.
- Plan effective card strategies by uncovering competitor services that are giving them an edge
- Enhance card sales by identifying the services and facilities that are vital for commercial fleet and CRT vehicles
- Plan your regional strategy by understanding your competitors card offerings across 26 European market
Reasons to Buy
- How does my card's network acceptance compare to my competitors' and are there any other retailers I should consider partnering with in new markets?
- Are any of my competitors providing services that more effectively meet the needs of the CRT and Fleet segments?
- With competitors expanding their international card network, should I follow suit to appeal to clients and which markets would this be effective in?
- Growing values: the value of fuel sold through fuel cards in the top five has been increasing year-on-year, and is forecast to grow from 63,659m in 2014e to 68,974m by 2019e. Desire for better fuel efficiency will be the main driver behind this growth as businesses look to maximize the efficiency of their fleets.
- Falling volumes: fuel volumes are declining. The volume of fuel sold through fuel cards is forecast to fall from 43.0 million litres in 2014e to 42.8 million litres in 2019e. Better vehicle efficiency, alternative fuel vehicles and reductions in fleet sizes will contribute to this trend.
- Local retailers will lose out to larger internationals: large international players such as BP, Shell and Esso have a strong presence in the top five, but some markets - UK and France in particular - have looming threats from growing supermarket retailers.
For more information visit http://www.researchandmarkets.com/research/fl3ssn/european