LONDON--(BUSINESS WIRE)--Technavio has announced the top five leading vendors in their recent condom market in the US report. This research report also lists 23 other prominent vendors that are expected to impact the market during the forecast period.
Competitive vendor landscape
The condom market in the US is dominated by Church & Dwight, Reckitt Benckiser, Ansell, Sir Richard's, and The Female Health Company. These vendors are identified based on parameters such as brand visibility, popularity of the brand, use, market presence, continued innovations, distribution channels, and promotion activities. Together, Church & Dwight, Ansell, and Reckitt Benckiser account for more than 90% of the revenue in the market.
Increase in vendor competition may lead to a reduction in product price, which could adversely affect profit margins and market growth. Besides this, any advances in technology made by a player in the market could render current or future products by other vendors obsolete or uneconomical. Intense competition among vendors, coupled with rapid changes in technology, constitutes a significant risk to vendor operations. Increase in vendor competition has also led to the industry witnessing consolidation, wherein smaller entities are being acquired by or merged with major players.
According to Amber Chourasia, a lead analyst at Technavio for health and wellness, “The influx of private labels into the market is also on the rise. Therefore, to survive and succeed in this competitive environment, vendors in the market need to distinguish their product and service offerings through a clear and unique value proposition.”
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Top five vendors operating in the condom market in the US
Ansell was founded in 1920 and is headquartered in Richmond, Australia. It is one of the leading manufacturers of hand and arm protection solutions, clothing, and sexual wellness products. The company's R&D activities are focused on the development of new business concepts and new products and the enhancement of existing products.
The company has launched more than 100 new products in the past three fiscal years. Ansell has manufacturing, packaging, and sales facilities in various countries, including Malaysia, Portugal, Brazil, Thailand, India, South Korea, China, Vietnam, Lithuania, Sri Lanka, the US, and Mexico.
Church & Dwight
Church & Dwight was founded in 1846 and is headquartered in Ewing, New Jersey, US. It is a fast moving consumer goods company that develops, manufactures, and distributes a wide range of household, personal care, and specialty products.
Church & Dwight established its presence in the condom market in the US with its range of offerings. The company, through its personal care product line, offers a variety of condoms, pregnancy kits, oral care products, gummy dietary supplements, and skin care products. In FY2014, the company's personal care product line reported a revenue of USD 1.46 billion, which accounted for 30.49% of the company’s total revenue.
Reckitt Benckiser was established in 1823 and is headquartered at Slough, UK. It manufactures and distributes a wide range of household, toiletry, pharmaceutical, and food products globally. The company's product offerings include fabric treatments, disinfectant spray and cleaners, dishwashing detergent, personal care, food, and prescription drugs. The company markets its products under various brands including 19 power brands, which are the flagship brands. It has 48 manufacturing facilities and operational presence in more than 60 countries. The company distributes its products globally.
Sir Richard's was founded in 2009 and is headquartered in Boulder, Colorado, US. The company produces and markets premium condoms. Its products are made of all-natural latex that is free from harmful chemicals like parabens, spermicide, or glycerin. The company is PETA-approved and vegan-certified. It sells its products online through www.sirrichards.com. It markets its products in the US through retailers including CVS Pharmacy, Kroger, Whole Foods Market, and other natural products stores.
The Female Health Company
The Female Health Company is headquartered in Chicago, Illinois, US. It develops, manufactures, and sells the FC2 female condom. It is made of nitrile polymer, a substance that is considered healthier than the natural rubber latex.
The Female Health Company established its presence in the condom market in the US with its range of offerings. The company operates through one industry segment that includes the development, manufacture, and marketing of consumer healthcare products. The company's FC2 female condom is distributed in 144 countries. The company has a registration for the trademark “FC2 Female Condom” in the US. In July 2014, the company announced a new growth strategy with key elements, including accelerating the demand for FC2 by strengthening its key customer network and increasing product diversification.
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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