SACRAMENTO, Calif.--(BUSINESS WIRE)--StreamSend shares how email marketing, marketing automation and behavioral insights combine to help marketers convert leads into customers, featuring drip marketing as a proven technique.
“79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.” -- Marketing Sherpa
“Automated behavioral marketing lets marketers gain customer and prospect insights by tracking their behavior, while also increasing brand loyalty with relevant and personalized messages,” said Dan Forootan, president of StreamSend Email Marketing. “Most importantly, marketers can boost website engagement and conversions by sending the right message at the right time. Drip marketing is a great example.”
Behavioral Automation Strategy: Drip Campaigns
A real estate firm wants to be top-of-mind so that when prospects are ready to buy, they will use one of the firm’s brokers. In addition, they wanted to further qualify leads to determine whether they are looking to buy a home or investment property, where they are looking to buy, and their price range. So, they created a workflow to monitor, segment and engage:
- What listings users view on the website
- The last time a prospect visits their website
- Home or investment property
- Where they are looking to buy
- Price range
- People who have not visited their website for two weeks or more
Based on the listings prospects viewed, they receive a highly targeted series of emails with noteworthy information about the state of the real estate market, the neighborhoods they are interested in, and more. Prospects who have not visited their site in two weeks or more will receive an email to determine whether the prospect is still looking to buy.
Prospects are identified and engaged on their own terms with highly relevant information that they value. The result? Leads that becomes customers at a much higher rate.
Find out more about how email marketing + marketing automation + behavioral insights = higher lead conversion into customers, check out Six Ways Marketers Can Put Behavioral Automation to Work.
StreamSend is an award-winning digital marketing platform offering results-driven email and social media marketing, automated content curation and management, and behavioral automation.