NEW YORK--(BUSINESS WIRE)--Centron, a full-service, wholly integrated communications firm, is proud to announce that the agency has been named the Med Ad News Agency of the Year in Category III (income of less than $25 million). Celebrating the work done in 2015, which was also the agency’s 10th anniversary year, Med Ad News highlighted the firm’s successful coordination of several significant product launches, securing new business and realignment of the operational structure.
“We are so excited to have been recognized by our peers as an industry leader, especially after the recent integration of our agency,” said Marcia McLaughlin, CEO of Centron. “This award affirms that our clients are benefiting from the way that our interdisciplinary brand teams collaborate to deliver the best results.”
A realignment of leadership, vision and resources allowed Centron to maximize emerging opportunities. In addition to unifying four already-established and successful marketing entities under the Centron brand – Centron Advertising, Centron Medical Education, Centron Public Relations and Centron Market Access – Centron also created Centigration, a strategic planning unit.
In 2015, Centron was responsible for several successful wholly integrated product launches, including Ipsen’s Somatuline® for oncology; IBSchek™ blood test for irritable bowel syndrome; and Liletta®, Allergan’s IUD. New business wins included expanded relationships with Ipsen to support Dysport® for the treatment of select spasticity disorders, and with Bayer for global marketing and medical affairs support of Xofigo®. New clients included Bristol-Myers Squibb, DBV Technologies, Ariad, Celgene and Daiichi Sanyko.
“Our clients are simultaneously supported on all levels due to our fully integrated approach, and the collaborative partnership between our teams allows us to achieve our strategic goals and to contribute to the growth and success of our clients’ products,” added McLaughlin.
Med Ad News judging takes into account creative track record, management strength, financial performance, strategic thinking, account wins and losses, and ability to attract talent. The winners were announced April 21 at an awards ceremony at Pier Sixty of Chelsea Piers in New York City.
Centron is a full-service medical communications agency offering senior-level strategic expertise across a range of therapeutic areas in advertising, public relations, medical education and market access. Centron’s senior staff has over 300 years of combined healthcare experience and is committed to building bold, effective, and synergistic communications. Centron is a HealthSTAR Communications company and is based in New York, NY. Centron is also the US lead agency for the HealthStar Vivactis Global Network. Find out more about Centron at www.centroncom.com.
About HealthSTAR Communications
HealthSTAR Communications is one of the largest marketing services networks in the industry. Its companies SCS, HealthSTAR Clinical Education Solutions, and Centron offer complementary divisions that provide a comprehensive portfolio of traditional and unique services. The HealthSTAR companies work with more than 100 different pharmaceutical and healthcare manufacturers representing more than 207 brands. HealthSTAR’s mission is to significantly improve the effectiveness and efficiency of healthcare communications. HealthSTAR offers a full range of marketing services to reach and communicate with all of the stakeholders in healthcare: providers, consumers, purchasers, and managers. The company is privately held and based in Mahwah, NJ. Learn more about HealthSTAR Communications at www.healthstarcom.com.