Global MNO Product Development Report 2016 - Analysis, Technologies & Forecasts - Key Vendors: Facebook, Spotify, Instagram - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "Placing Customer Experience at the heart of MNO Product Development" report to their offering.

This is the new digital world - the world of Telco 2.0 - with vast opportunity and yet huge threat to each MNO. In this world a myriad of competitors compete for a share of the value in ways that could not be imagined even a few years ago. It is no longer possible to differentiate on product features because it has become very easy for competitors to copy any that are successful. For the MNO, the growth of Over-The-Top players with short development lead times of 3-6 months has proven a particular problem as MNO development tends to range from 12 to 18 months.

For the MNO to achieve sustainable competitive advantage it is critical to provide a superior customer experience with a much faster and responsive product development approach. However, product development remains sluggish and customer experience improvements have all too often been executed only as limited initiatives in the sales and customer support functions.

The MNO must embed customer experience into every facet of its organisation. This begins with re-thinking the product development process, which ultimately permeates every function in the organisation, requiring a change in the way that the business thinks and operates.

This report outlines what the MNO must do to embed customer experience deep in the heart of new product development, adopting methods that meet customer expectations and enable a much faster development and response time.

Companies Mentioned:

  • Airtel
  • Facebook
  • Freeserve
  • Instagram
  • Joyn
  • Orange
  • Snapchat
  • Spotify
  • Twitter
  • Vodafone
  • WhatsApp
  • iPhone
  • iTunes

Report Structure:

1. Overview

2. Introduction

3. The need to re-think MNO product development

4. Defining customer experience

5. Faster, customer experience led NPD

6. Embedding customer experience in NPD

7. Conclusions & Recommendations

Appendix (Feedback)

For more information visit http://www.researchandmarkets.com/research/nl2pd8/placing_customer

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: CRM (Customer Relationship Management)

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: CRM (Customer Relationship Management)